artificial intelligence in marketing

When you combine AI and machine learning (ML), what you get is the ability to use data to anticipate customer’s behavior. This is already happening today and helping companies improve the B2B buyer’s journey. In real-time, AI can adjust the messaging to the lead and optimize it to make sure the communication is relevant and timely, every time.

Editor's Note: This is a sponsored blog post from Marketing AI Institute partner Exceed. The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can—and must—be sped up to increase your lead conversion rate. Unfortunately, lead conversion often stalls due to slow follow-up on qualified leads. There is a better way.

The road from marketing-qualified lead to sales-qualified lead can be a long one, but this process can—and must—be sped up to increase your lead conversion rate.

Virtual assistants for webchat Over recent years, the advances of natural language understanding (NLU) have filled the market with chatbot applications. Some operate as utility chatbots, assisting customers in ordering a pizza, searching for flight tickets, controlling smart home devices and more, while others are informative chatbots, used for weather forecasting, answering domain-specific questions, etc.