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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Yael Darom

Yael Darom is Head of Marketing at Exceed.ai, a conversational AI marketing platform that helps you engage every lead and set more qualified meetings.

Blog Feature

Beyond Customer Success: How Conversational AI Does More Than Chat

By: Yael Darom
May 19th, 2022

Analyzing data from your conversational AI can help you gain unexpected insights into your business operations and performance.

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How AI Is Transforming The Lead Nurturing And Deal Closing Process

By: Yael Darom
November 2nd, 2021

Artificial Intelligence (AI) is changing the way that sales and marketing teams grow their pipeline, engage, qualify, and nurture potential opportunities, and ultimately convert those opportunities into new business.

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4 Ways Artificial Intelligence Helps Marketing and Sales Teams Grow

By: Yael Darom
August 30th, 2021

Automated AI tools are shaping the way marketing and sales leaders build their teams, evaluate their tech stack, and empower their teams to reach new levels of growth.

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Amplify Your SQL Pipeline With AI and Sales Engagement Platforms

By: Yael Darom
July 29th, 2021

It's a pretty common idea to have sales and marketing teams work together on an account-based marketing strategy. But most companies fall short when it comes to execution.

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How to Create Four Extra Selling Hours for Your Sales Reps, Backed by Research

By: Yael Darom
June 29th, 2021

Let’s say that you’re a sales or business development rep (SDR/BDR) and you’ve just sent a bunch of cold emails to sales prospects using an email drip campaign software.  What response is most likely?

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How AI Can Accelerate Your B2B Buyer Journey

By: Yael Darom
June 1st, 2021

When you combine AI and machine learning (ML), what you get is the ability to use data to anticipate customer’s behavior. This is already happening today and helping companies improve the B2B buyer’s journey. In real-time, AI can adjust the messaging to the lead and optimize it to make sure the communication is relevant and timely, every time.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.