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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Yael Darom

Yael Darom is Head of Marketing at Exceed.ai, a conversational AI marketing platform that helps you engage every lead and set more qualified meetings.

Blog Feature

How AI Can Accelerate Your B2B Buyer Journey

By: Yael Darom
June 1st, 2021

When you combine AI and machine learning (ML), what you get is the ability to use data to anticipate customer’s behavior. This is already happening today and helping companies improve the B2B buyer’s journey. In real-time, AI can adjust the messaging to the lead and optimize it to make sure the communication is relevant and timely, every time.

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Blog Feature

How to Drive Faster Sales Without Hiring More Reps

By: Yael Darom
April 27th, 2021

Editor's Note: This is a sponsored blog post from Marketing AI Institute partner Exceed. The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can—and must—be sped up to increase your lead conversion rate. Unfortunately, lead conversion often stalls due to slow follow-up on qualified leads. There is a better way.

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Blog Feature

How Conversational AI Improves Your Lead Conversion Process

By: Yael Darom
April 13th, 2021

The road from marketing-qualified lead to sales-qualified lead can be a long one, but this process can—and must—be sped up to increase your lead conversion rate.

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Blog Feature

How AI Virtual Assistants Use Natural Language Understanding (NLU) for Chat and Email

By: Yael Darom
March 9th, 2021

Virtual assistants for webchat Over recent years, the advances of natural language understanding (NLU) have filled the market with chatbot applications. Some operate as utility chatbots, assisting customers in ordering a pizza, searching for flight tickets, controlling smart home devices and more, while others are informative chatbots, used for weather forecasting, answering domain-specific questions, etc. 

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.