MAICON brings together top visionaries and experts in the field of AI, during a three-day conference packed with actionable sessions and networking events—all to position you as the change agent your organization (and career) needs. In this ongoing speaker series, we’re featuring these extraordinary leaders, with forward-looking predictions, actionable tips you can use today, and a preview of their MAICON 2025 sessions.
Keith Moehring is the Founder & CEO of L2 Digital—and regarded as the AI-automation wizard.
Keith creates complex AI-powered automations to help clients establish efficient systems that provide optimal visibility into performance, sales, lead generation, and more. His secret? Strategic layering of AI with the right automation tools.
Keith is also a graduate of the MIT Professional Education Applied Data Science Program, bringing a data-first mindset to every solution he builds.
At MAICON 2025, Keith is leading a session on how to Make Your Own AI-Powered Analytics Assistant. Keep reading for more on his session and practical insights you can apply today.
Session Preview: On Building Your Own AI Assistant
During Keith’s session, he will lay out the steps to create your own AI assistant, specifically to support analytics reporting.
This idea started a few years back when Keith bookmarked ChatGPT as his “intern.” While it helped solve many pain points, he needed more robust workflows to make his business successful. That's when he stumbled across the power of combining AI tools with integration software to automate entire processes.
Keith will first break down how to look at data in a way that reveals tangible insights with the help of AI tools. You’ll learn how to design a simple process, including the key data pulls to map out in advance.
Pro tip: Come prepared by sketching out your own reporting workflow ahead of time. You’ll get much more from the session.
Next, he will then show you how to turn that process into a fully automated version using a combination of AI and Make. Sound technical? It’s surprisingly accessible. With Make, even non-coders can build powerful, AI-driven assistants.
Sounds fascinating? We think so too. This session is packed with value that you can use for numerous use cases.
Lesson Learned: Context Is Powerful
"The output is contingent on how much context you provide,” says Keith.
One of the common mistakes he sees? Not providing AI with enough structured information.
For example, if you’re building an AI assistant, you are likely pulling data from Google Analytics 4. However, you also need to layer in insights from your other platforms (such as Search Console, recent campaign activities, and buyer persona information) to get the full picture.
Keith’s advice: Layer in as much relevant data as possible. The richer the context, the smarter and more accurate your AI solution becomes.
Looking Ahead: AI Tool Expansion & Integration
While many technologies are racing to integrate AI, Keith sees untapped potential in the reverse—AI tools like ChatGPT and Gemini integrating more deeply with external platforms.
While tools like ChatGPT do have the ability to capture data from other tools, use cases and technologies are limited.
“These AI tools will become 10x better if they can grab context and pull it into the conversation,” he explained.
While the tools available are already impressive, they have so much potential to be exponentially better.
Links We Like
Leveraging AI Podcast: AI Meets Automation
This live session, led by Keith, will teach you how to transform your content strategy using AI and automation, saving you hours every week.
AI Explored Podcast: Creating an AI-Driven Content Marketing Workflow
In this episode, Keith discusses how to build AI-driven automations that streamline your content marketing process from start to finish.
Do you have a standard marketing or sales process you believe can be automated? Explore Keith’s website to learn more about what can be done, what technology and resources are required, and how Keith would build the automation.
Keith’s Session at MAICON
Make Your Own AI-Powered Analytics Assistant
We all rely on a stack of tools packed with data about marketing and sales performance. When we discover and weave together the insights hidden in these tools, they can reveal all sorts of new opportunities for marketing and sales growth.
It’s a wonderful notion, but then reality sets in:
- Doing analysis is a humongous time suck.
- Rarely are the insights groundbreaking revelations.
- Only those who thoroughly understand how data points relate can decipher what it’s showing.
- One tool’s data is not captured or counted the same way as another—we are not comparing apples to apples.
- So, what’s the answer? Obviously, the answer is AI, but out-of-the-box ChatGPTs alone can’t unlock the insights you’re looking for. AI needs curated and formatted data. It requires context beyond what is available in the data. And, it needs an automation tool to bring it all together.
In this session, Keith Moehring, Founder & CEO, L2 Digital, will:
- Introduce the most important metrics to any marketing tracking and reporting system.
- Dive into how powerful “Why?” can be in reporting.
- Show ways to bring context into your analysis.
- Demonstrate how AI, paired with automation tools, can do all the heavy lifting.
This session is for you if you’d like actionable data-driven insights delivered to your inbox every Monday morning.
Keep Up with Keith (and AI)
Connect with Keith and follow along with his AI journey:
Join Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for marketing leaders and practitioners seeking to drive the next frontier of digital marketing transformation within their organizations.
We’re excited to host our 5th annual MAICON—Marketing AI Conference—at this pivotal point for our industry. Join us Oct. 14-16, 2025, in Cleveland, Ohio, and use the special code SPEAKERSERIES100 at checkout for $100 off your registration!
