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[Webinar] How to Use AI to Inspire Your Creative Process
Blog Feature

By: Sandie Young

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March 3rd, 2021

[Webinar] How to Use AI to Inspire Your Creative Process

Have you ever considered how artificial intelligence might contribute to your team's creative process? Well, you should. In fact, a new study discovered that the time for AI and creativity is now.

In the webinar, learn how AI can inspire the creative process, transform messaging, and drive outsized business outcomes. 


During the on-demand webinar, Persado CMO, Amy Heidersbach, unveils key findings from its 2021 State of AI and Creativity Study. After surveying 400+ senior marketers, Persado discovered that investments in AI and creative output are rising. In fact, the majority of leaders (73%) are planning to apply AI to parts of the creative process in 2021.


Ready to apply AI to messaging and decision-making? Watch the webinar to learn about:

  • 2021 State of AI and Creativity Survey findings 
  • Use cases to get started with applying AI to messaging and ideation
  • Forward-looking predictions about the future of how AI will transform the creative process
Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, the webinar also includes a Q+A session.
Get Access

About the Speakers

Paul Roetzer, Founder and CEO, Marketing Artificial Intelligence Institute

Hosted By:

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers.

Presented By:

Screen Shot 2021-03-03 at 3.37.12 PMAmy Heidersbach is Chief Marketing Officer for Persado, where she oversees global marketing efforts. She’s made a career out of leading transformational B2B and B2C marketing and brand initiatives. With a commitment to “full stack, integrated marketing,” Amy has a 20+ year track record of success building authentic brands, launching innovative products, creating categories, and scaling businesses in a variety of industries.


Ready to Continue Your AI Learning? 

Visit our free webinar series page to register for upcoming events, and access all on-demand webinars. 

And check out AI Academy for Marketers, our members-only online education platform and community. The Academy features dozens of on-demand courses and certifications taught by leading AI and marketing experts. 

The courses are complemented by additional exclusive content, including:

  • Live monthly Ask Me Anything sessions with instructors. 
  • The Answering AI series of quick-take videos that provide simple answers to common AI questions.
  • Keynote presentations from the Marketing AI Conference (MAICON).
  • AI Tech Showcase product demos from leading AI-powered vendors.

Visit www.MarketingAcademy.ai to get started! 

AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence.

About Sandie Young

Sandie Young started at the agency during the summer of 2012, with experience in magazine journalism and a passion for content marketing. Sandie is a graduate of Ohio University, with a Bachelor of Science from the E.W. Scripps School of Journalism. Full bio.

  • Connect with Sandie Young
Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.