In Paul Roetzer's words: "In the process of making marketing more intelligent, artificial intelligence has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture, and community."
Are you using AI to make your brand more human?
If not, now is a great time to start. AI actually works better when tied with human engagement. In fact, for AI to be truly successful, it needs to have humans at the core.
- How organizations are using AI to humanize their brands at scale.
- The role of the AI Translator, why it matters, and how marketers can benefit from having one on their team.
- To identify opportunities to pilot marketing AI and get started now.
About the Speakers
Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers.
Cal Al-Dhubaib is CEO & AI Evangelist at Pandata. He empowers organizations to launch data science initiatives that grow the bottom line. He regularly speaks on artificial intelligence and how organizations can ethically leverage their data for impact. Al-Dhubaib has received both national and international recognition for his work in predictive modeling and entrepreneurship. As the first data science graduate from Case Western Reserve University, he advocates for careers and educational pathways in data science and contributes to workforce development initiatives throughout the region.
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The courses are complemented by additional exclusive content, including:
- Live monthly Ask Me Anything sessions with instructors.
- The Answering AI series of quick-take videos that provide simple answers to common AI questions.
- Keynote presentations from the Marketing AI Conference (MAICON).
- AI Tech Showcase product demos from leading AI-powered vendors.
Visit www.MarketingAcademy.ai to get started!
Sandie Young was formerly the Director of Marketing at Ready North. She started at the agency during the summer of 2012, with experience in magazine journalism and a passion for content marketing. Sandie is a graduate of Ohio University, with a Bachelor of Science from the E.W. Scripps School of Journalism.