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The Future of Business Is AI, or Obsolete

With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.

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April 4, 2022

AI in Analytics: Top Use Cases and Tools

AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.

December 10, 2021

Descriptive Analytics: What It Is, How It Works, and Why You Need It

Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.

September 20, 2021

AI for Analytics: What You Need to Know

AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.

July 21, 2021

How to Profit from Your Brand's Predictive Analytics Goldmine

In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.

June 20, 2021

Turn Google Analytics Data into Actionable Recommendations with AI

Company Spotlight: PaveAI. Use machine learning and data science to turn Google Analytics data into actionable recommendations and reports.

June 20, 2021

How to Improve Call Tracking and Analytics with AI

Invoca is an AI call tracking platform that helps companies maximize the ROI of phone interactions. We spoke with the company to learn how it works.

March 3, 2021

How to Actually Automate Your Analytics with AI

Clickvoyant uses AI to automate analytics reporting. Read this post to learn how.

July 21, 2020

How to Get Insights Into Marketing Data in Minutes Using Buzzsumo and IBM Watson Analytics

Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.

October 22, 2019

Use Cases for AI in Analytics

Discover tangible use cases for artificial intelligence in marketing analytics.

January 2, 2019

[Webinar] Learn How to Develop An Intelligent Attribution Model

Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.

September 27, 2018

Thanks to Machine Learning, Adobe Analytics Will Never Be the Same

At the Institute, we read as many artificial intelligence and machine learning articles as we can get our hands on. The three pieces of news we think you need to know about this week are here.

September 14, 2017

Why Marketers Need to Understand Predictive vs. Prescriptive in the Age of AI

Understanding predictive vs. prescriptive systems is the key to unlocking the potential of artificial intelligence.