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[Webinar] Learn How to Develop An Intelligent Attribution Model

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How are you proving the return of each marketing tactic? Is it clear how your efforts contribute to big objectives?
 
Attribution modeling  is the solution to demonstrate marketing’s impact on a business's bottom line. It assigns credit to critical touch points in the customer journey, and it helps marketers understand what's working and what's not. 
 
Ready to get started? 
Join us on Feb. 18 at 11 a.m. ET as T rust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models. You will also learn:
 
  • Why attribution modeling matters. 
  • How to navigate model selection and evaluation.
  • Key factors to focus on in each model.  
Hosted by   Paul Roetzer,  Founder and CEO, Marketing AI Institute, the webinar also includes a Q+A session to address audience questions.
For a deeper dive into attribution modeling, explore Katie and Chris' certification course in AI Academy for Marketers: Intelligent Attribution Modeling for Marketers

About the Speakers

Paul Roetzer, Founder and CEO, Marketing Artificial Intelligence Institute

Hosted By:

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers.

Presented by:

Robert, KatieKatie Robbert is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior, and market research and analysis.

Chris PennChristopher S. Penn is an authority on analytics, digital marketing and marketing technology. A recognized thought leader, best-selling author and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As chief data scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software and public relations industries. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Ready to Continue Your AI Learning? 

Visit our free webinar series page to register for upcoming events, and access all on-demand webinars. 

And check out AI Academy for Marketers, our members-only online education platform and community. The Academy features dozens of on-demand courses and certifications taught by leading AI and marketing experts. 

The courses are complemented by additional exclusive content, including:

  • Live monthly Ask Me Anything sessions with instructors. 
  • The Answering AI series of quick-take videos that provide simple answers to common AI questions.
  • Keynote presentations from the Marketing AI Conference (MAICON).
  • AI Tech Showcase product demos from leading AI-powered vendors.

Visit www.MarketingAcademy.ai to get started!

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