Leading brands know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. It must become marketer + machine.
This involves exploring and selecting the right AI technologies for your team. This process can be overwhelming—especially when not all AI is created equal. So, when evaluating AI solutions, it’s essential to know what the machine will do, and what the marketer will do.
That's why the Institute created the Marketer-to-Machine (M2M) Scale.TM
The scale is designed to help marketers assess the true cost and potential of AI-powered tools.
To see how the M2M Scale could work for you, check out this on-demand webinar led by Paul Roetzer, Founder and CEO, Marketing AI Institute.
During the webinar, How to Use the Marketer-to-Machine Scale to Buy AI Technology, you will:
- Gain a deeper understanding of the M2M Scale.
- Discover AI uses cases for your business.
- Evaluate and rate AI-powered technologies.
- Integrate AI solutions into your marketing technology stack, team and strategies.
Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers.
Sandie Young was formerly the Director of Marketing at Ready North. She started at the agency during the summer of 2012, with experience in magazine journalism and a passion for content marketing. Sandie is a graduate of Ohio University, with a Bachelor of Science from the E.W. Scripps School of Journalism.