artificial intelligence in marketing

Editor's Note: This is a sponsored blog post from YouScan. Almost every marketing strategy developed in recent years includes user-generated content (UGC) as an indicator of audience engagement. In fact, both brands and agencies are willing to work with UGC, but sometimes it might be overwhelming to find relevant content and understand how to use your findings properly. Besides, it is almost impossible to handle this task manually, so AI-powered social media listening tools come in handy.  Visual analytics in social media intelligence tools can help. AI in social media allows you to discover UGC featuring your brand, uncover hidden use cases of your products, and analyze branding campaigns and sponsorships.  This article will guide you through three steps to uncover consumer insights from visual content using social media intelligence tools armed with visual analytics.