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Bethany Eierdam

Bethany is an intern for Ready North and Marketing Artificial Intelligence Institute. She is a student at Mount Union.

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December 14, 2021

How Conversational AI Can Improve Your Customer Relationships

Conversational AI is the future of companies connecting with their customers. This post shows you how.

August 16, 2021

How AI Is Used in Search Engines to Rank Search Results and Fight Spam

Artificial intelligence is a key technology used by search engines like Google to produce relevant results for users.  Here's how.

August 16, 2021

How to Use Artificial Intelligence and Content to Enable Sales Teams

To enable sales, you need to think like a salesperson—and empower teams with next-generation technologies like artificial intelligence. Here's how.

August 9, 2021

How to Build a Predictive Customer Model with AI

Consumer data can be harvested and used to create deep customer models for market research when combined with AI. This post shows you how.

August 5, 2021

How to Build a Voice Marketing Strategy to Boost Customer Engagement

A voice marketing strategy can help you boost customer engagement across voice searches and assistants. Here's how.

August 2, 2021

How to Use Conversational AI to Accelerate Revenue Growth for Your Company

An AI-powered chatbot can improve customer experiences at scale. Here's how.

July 28, 2021

4 Easy Steps to Get Started with AI for Digital Advertising

Today's digital advertising is just too fast and too complex for human professionals to handle. Artificial intelligence can help. Here's how.

July 20, 2021

A 15-Step Framework to Create a Better Content Strategy Using AI

This 15-step framework will help you build a smarter content strategy using artificial intelligence. Here's how.

June 23, 2021

Learn How to Stay Compliant with Data Privacy Laws While Using AI

Your customers expect you to keep their data safe. Legislation is constantly changing, and it is your responsibility to keep up with it. 

May 29, 2021

Develop a Metrics-Driven Governance Playbook

AI is not a project, but a long-term program. With the right governance structure and decision-making processes, you can successfully ensure your AI initiatives drive positive ROI.

May 22, 2021

How AI Can Save Your Small Business Time and Money

AI can save your small business time, money, and other resources. Read how.

May 19, 2021

How Machine Learning Algorithms Can Spark Creativity in Your Company

Machine learning algorithms can help your content marketing stand out among your competitors. Learn how to use this AI to improve your creativity.

May 8, 2021

How to Build Your Competitive Intelligence Strategy

We are always trying to plan one step ahead of our competitors, but most of us are missing a key factor. Read here to find out what that is.

April 29, 2021

Here Are 5 Useful Applications of AI for Content Marketers

How do we use AI to drive conversions? Learn 5 ways to use AI for your content marketing. Click to learn more.