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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Bethany Eierdam

Bethany is an intern for PR 20/20 and Marketing Artificial Intelligence Institute. She is a student at Mount Union.

Blog Feature

How Conversational AI Can Improve Your Customer Relationships

By: Bethany Eierdam
December 14th, 2021

How your customers interact with your brand is vital to your company’s image. In this post, you are going to learn what conversational AI is and how it can help your company grow in ways that your competitors can’t.

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Blog Feature

How to Use Artificial Intelligence and Content to Enable Sales Teams

By: Bethany Eierdam
August 16th, 2021

Marketers and salespeople have very different jobs, but they're working towards the same goal:

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Blog Feature

How AI Is Used in Search Engines to Rank Search Results and Fight Spam

By: Bethany Eierdam
August 12th, 2021

Artificial intelligence is a key technology used by search engines like Google to produce relevant results for users. 

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Blog Feature

How to Build a Predictive Customer Model with AI

By: Bethany Eierdam
August 9th, 2021

Data is left behind everyday as consumers navigate the web... And it can be harvested and used in tandem with AI and machine learning to create rich, predictive customer models for market research.

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Blog Feature

How to Build a Voice Marketing Strategy to Boost Customer Engagement

By: Bethany Eierdam
August 5th, 2021

A voice marketing strategy helps you reach consumers across voice search and voice assistants. 

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How to Use Conversational AI to Accelerate Revenue Growth for Your Company

By: Bethany Eierdam
August 2nd, 2021

Your customer’s digital buying experience is critical for revenue acceleration. AI-powered chat can help you respond to inquiries quicker, convert customers, and drive revenue—for less money and at scale. This post will show you how to get started using AI chat to accelerate revenue at your company. These insights came from How to Use AI Chat to Accelerate Revenue, an AI Academy for Marketers course presented by Kyle Bastien (@kyleBastien) of Drift.   

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.