Marketing Artificial Intelligence Institute
Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.
Smart marketers are already making great use of enterprise AI applications and machine learning in marketing. But how?
BrightEdge surveyed over 500 SEO and marketing professionals about the future of marketing—and their responses made one thing clear: SEO for enterprises is changing—and it's never been more critical to drive SEO performance at scale.
The Borgs are coming--resistance is futile. Thankfully this isn’t Star Trek, and we’re not expected to assimilate with rapidly proliferating new marketing technology. In reality, AI-powered machines are becoming more and more human-like in their capabilities. What does this mean for marketers and the roles we keep in an industry that has largely been stagnant over the last century? A forward-looking new research report from Business Insider Intelligence digs into the most compelling and promising innovations in marketing technology, showing what it will mean to work alongside our very own “Borgs” in the near future. Here’s a peek under the hood of BII’s new AI in Marketing (2018) report:
Change is the only constant in digital marketing. Not only has the consumer decision journey grown to become more and more predominantly digital and complex, the amount of intellect needed to understand that customer journey has growth, too. This means that it’s becoming increasingly difficult for brands to connect with their customers in an authentic way. The new customer experience battlefield is where brands compete for attention with a personalized digital experience. By 2020, customer experience will overtake price and product as the key differentiator between brands. With more data at our disposal than ever, AI technologies are now allowing marketers to make sense of it all. In fact, AI provides a scalable, highly-efficient way to deliver on big data promises. Recently BrightEdge surveyed over 500 search, content, and digital marketers on how they view AI and machine learning. They were asked eight key questions related to the future of marketing and topics centered around the challenges, solutions, and adoption of artificial intelligence.