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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Andy Betts

Andy Betts is a chief marketer, consultant and digital hybrid with more than 25 years of experience in digital and marketing technology—working across London, Europe, New York, and San Francisco. He works as a global executive adviser and consultant for start-ups, agencies, and many Fortune 500 companies. He spends considerable time working in marketing technology communities on strategic marketing initiatives, influence and public relations projects.

Blog Feature

How to Automate Your SEO at Scale

By: Andy Betts
September 30th, 2019

BrightEdge surveyed over 500 SEO and marketing professionals about the future of marketing—and their responses made one thing clear: SEO for enterprises is changing—and it's never been more critical to drive SEO performance at scale.

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Blog Feature

New AI Report Points to New Roles for Human Marketers

By: Andy Betts
August 28th, 2018

The Borgs are coming--resistance is futile. Thankfully this isn’t Star Trek, and we’re not expected to assimilate with rapidly proliferating new marketing technology. In reality, AI-powered machines are becoming more and more human-like in their capabilities. What does this mean for marketers and the roles we keep in an industry that has largely been stagnant over the last century? A forward-looking new research report from Business Insider Intelligence digs into the most compelling and promising innovations in marketing technology, showing what it will mean to work alongside our very own “Borgs” in the near future. Here’s a peek under the hood of BII’s new AI in Marketing (2018) report:

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Blog Feature

5 Practical AI Applications That Enterprise Marketers Can Use Right Now

By: Andy Betts
July 10th, 2018

Smart marketers are already making great use of artificial intelligence, but how? As quickly as it’s being adopted, AI still proves challenging for many. The potential for AI to revolutionize your business is there, if you can figure out how to tap into it in the way that makes the most sense for your employees, stakeholders, and customers. Yet recent Salesforce data shows us that just over half (51%) of marketers currently use AI at all. Artificial intelligence applications are systems that normally require human intelligence, but are powered by machines.

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Research Shows How AI Will Help Brands Win on the Customer Experience Battlefield

By: Andy Betts
May 17th, 2018

Change is the only constant in digital marketing. Not only has the consumer decision journey grown to become more and more predominantly digital and complex, the amount of intellect needed to understand that customer journey has growth, too. This means that it’s becoming increasingly difficult for brands to connect with their customers in an authentic way. The new customer experience battlefield is where brands compete for attention with a personalized digital experience. By 2020, customer experience will overtake price and product as the key differentiator between brands. With more data at our disposal than ever, AI technologies are now allowing marketers to make sense of it all. In fact, AI provides a scalable, highly-efficient way to deliver on big data promises. Recently BrightEdge surveyed over 500 search, content, and digital marketers on how they view AI and machine learning. They were asked eight key questions related to the future of marketing and topics centered around the challenges, solutions, and adoption of artificial intelligence.

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