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Andy Betts

Andy Betts is a chief marketer, consultant and digital hybrid with more than 25 years of experience in digital and marketing technology—working across London, Europe, New York, and San Francisco. He works as a global executive adviser and consultant for start-ups, agencies, and many Fortune 500 companies. He spends considerable time working in marketing technology communities on strategic marketing initiatives, influence and public relations projects.

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April 25, 2023

Reality Check: Content Marketers Need to Look in the AI Mirror

The meteoric rise in conversational and generative AI has content marketers excited and anxious about the possibilities.

June 2, 2021

5 AI Applications Marketers Can Use Right Now

The potential for AI to revolutionize your business is there, if you can figure out how to tap into it. Here are 5 ways for marketers to get started.

September 30, 2019

How to Automate Your SEO at Scale

SEO for enterprises is changing—and it's never been more critical to drive SEO performance at scale. Here's how.

August 28, 2018

New AI Report Points to New Roles for Human Marketers

A forward-looking new research report from Business Insider Intelligence digs into the most compelling and promising innovations in marketing technology, showing what it will mean for marketers to work alongside AI in the near future. Here are the top takeaways marketers need to know.

May 17, 2018

Research Shows How AI Will Help Brands Win on the Customer Experience Battlefield

New research from BrightEdge shows exactly how 500+ marketers are preparing for the promise of artificial intelligence and machine learning.