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If your brand’s digital marketing isn’t performing up to the standard you would like it to, cognitive bias in copywriting could be the cause.
Quality copy is in high demand, but good writers are in short supply. Many brands resort to clickbait to reach audiences, but AI can help.
Email is alive and well—and making marketers a lot of money. And AI-powered email marketing tools are changing the game. Here’s why your brand needs to invest more in email marketing this year.