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Parry Malm

Parry Malm is the CEO of Phrasee, AI that writes better subject lines, Facebook ads and push messages than humans.

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September 1, 2020

The 7 Deadly Sins of Cognitive Bias in Copywriting

If your brand’s digital marketing isn’t performing up to the standard you would like it to, cognitive bias in copywriting could be the cause.

March 6, 2020

How AI Can Conquer Clickbait For Good

Quality copy is in high demand, but good writers are in short supply. Many brands resort to clickbait to reach audiences, but AI can help.