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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Elizabeth Juran

Elizabeth Juran is Ready North's director of operatins. She joined the agency in March 2017 with a background in corporate marketing and communication.

Blog Feature

Top AI and Machine Learning Conferences in 2022

By: Elizabeth Juran
April 12th, 2022

There's no question the event world has changed...

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Blog Feature

How to Use Artificial Intelligence in Email

By: Elizabeth Juran
December 8th, 2021

How often do you listen to your intuition when making a decision? That “gut feeling” is an essential human function. It’s the sensation from deep within our lizard brains that tells us something feels off, and we might be in danger. It’s helpful at worst, and life-saving at best.  But when it comes to marketing? Your gut feeling is probably wrong.

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Blog Feature

8 TED Talks on AI Every Marketer Should Watch

By: Elizabeth Juran
March 24th, 2020

TED talks are a great place for AI insights and inspiration, as they feature people with a range of AI backgrounds and experiences. A search for “artificial intelligence” on the TED talks website turns up hundreds of  results. In case you don’t have the time to watch them all, we compiled a list of our favorites.

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Blog Feature

Use Cases for AI in Email

By: Elizabeth Juran
November 5th, 2019

In the nearly 50 years since email was invented, people have spent a great deal of time and energy perfecting the ways they send messages to ensure a desired outcome. Maybe the outcome is simply an open. In other cases, it’s a click or a reply.

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24 Marketers' Genuine Answers to Fascinating AI Questions

By: Elizabeth Juran
September 30th, 2019

At the inaugural Marketing Artificial Intelligence Conference (MAICON), hundreds of marketers gathered to truly understand AI and learn how to educate their teams, earn executive support, pilot AI projects, and develop a strategy for successfully scaling AI in their organizations.  These 300+ marketers from 12 countries and 28 states learned, networked, and discussed the possibilities AI can bring to their marketing programs. 

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Blog Feature

How to Use AI for Content Success [Research]

By: Elizabeth Juran
September 19th, 2019

Historically, content marketing is a labor-intensive part of any marketer’s job. Content strategy alone is a massive undertaking, with layers of research, planning, and execution that represent tons of hours. Even once you dive into actual writing and promotion of content, you’re still only scratching the surface of all that’s required for successful content marketing. But AI in content marketing can help make content marketing more profitable by driving costs down and improving performance. Need proof?

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.