artificial intelligence in marketing

At the inaugural Marketing Artificial Intelligence Conference (MAICON), hundreds of marketers gathered to truly understand AI and learn how to educate their teams, earn executive support, pilot AI projects, and develop a strategy for successfully scaling AI in their organizations.  These 300+ marketers from 12 countries and 28 states learned, networked, and discussed the possibilities AI can bring to their marketing programs. 

Historically, content marketing is a labor-intensive part of any marketer’s job. Content strategy alone is a massive undertaking, with layers of research, planning, and execution that represent tons of hours. Even once you dive into actual writing and promotion of content, you’re still only scratching the surface of all that’s required for successful content marketing. But AI can help make content marketing more profitable by driving costs down and improving performance. Need proof?

TED talks are a great place for AI insights and inspiration, as they feature people with a range of AI backgrounds and experiences. At the time of this writing, a search for “artificial intelligence” on the TED talks website turns up 311 results. In case you don’t have the time to watch them all, we compiled a list of our favorites.

“Artificial intelligence” is at peak buzzword status. As marketers, we see it everywhere: Affixed to the claims of the latest marketing tech, alongside warnings that it will eradicate jobs like content production, and peppered into predictions of coming trends. Many marketers are used to being bombarded with hype about “the next big thing.” In this case, they either become numb to mention of AI because it’s usually not actionable or approachable, or they’re disillusioned because it’s just a catchy term for tools that aren’t really AI.

If you’re just diving into the world of artificial intelligence (AI), the sheer number of terms and confusing jargon can make the subject seem totally out of reach. Machine learning and deep learning are terms that could make any marketer’s head spin.

Go ahead. Ask your Google Home, “Google, did you fart?”