At the inaugural Marketing Artificial Intelligence Conference (MAICON), hundreds of marketers gathered to truly understand AI and learn how to educate their teams, earn executive support, pilot AI projects, and develop a strategy for successfully scaling AI in their organizations.
These 300+ marketers from 12 countries and 28 states learned, networked, and discussed the possibilities AI can bring to their marketing programs.
For many people, starting the conversation about AI in their organizations is one of the biggest hurdles. There are still executives who think AI is years away from impacting their industries and can’t grasp the concrete use cases where AI can make measurable improvements, today.
Additionally, people are often afraid of AI because they think it'll replace humans. In reality, AI just makes your marketing more intelligent. AI is really good at certain tasks that humans usually aren't—intensive technological tasks like data analysis and data-based predictions.
Here's the best part: When AI takes over these technological tasks, making marketing more intelligent, the future actually becomes more human. Because it frees humans up to focus on humans.
With AI, marketers can focus on other things—things that humans are uniquely qualified to do and should be paying more attention to, but don't have time for. For example: creativity, customer experience, and genuine human connection.
We wanted to help facilitate these conversations at MAICON, where the theme is, "More intelligent, more human."
So we asked attendees two important questions:
1. "What marketing task are you most excited to intelligently automate?”
2. “How can we make marketing more human?”
Written on notes and collected displayed at MAICON, these are their answers.
What Marketing Task Are You Most Excited to Intelligently Automate?
How Can We Make Marketing More Human?
Join the Conversation in 2020
AI makes things more convenient, more simple, and more personalized. And, the real magic of AI is that consumers often have no idea it’s there. Things just work, better.
Marketers who take the initiative to understand AI and find AI-powered solutions to business challenges will be able to intelligently automate time-intensive, data-driven activities; unearth hidden insights in analytics; activate unused data; augment predictive capabilities; and execute personalized campaigns of unprecedented complexity that drive meaningful business results.
But, how do you get started?
How do you figure out which use cases to prioritize? And, how do you navigate the hundreds of vendors touting AI, machine learning, and deep learning capabilities?
Welcome to MAICON—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation. Year two of this event promises expanded programming with more sessions and speakers, a collection of case studies from marketers who have piloted AI in their companies, and an ever-growing community of marketing leaders seeking to drive change in their organizations.
The conference will be held in Cleveland, Ohio, July 14 - 16, 2020. Register today!
Elizabeth Juran is Ready North's director of operations. She joined the agency in March 2017 with a background in corporate marketing and communication.