Marketing Artificial Intelligence Institute
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While you are crafting and executing your marketing plan, so are your competitors. How will your plan succeed in light of their efforts? What if you knew where they were going to invest so you could get ahead of the game with your own strategy?
The nature of product marketing is constantly evolving. Campaign marketers chase new channels each year, content marketers adopt new content mediums; the phenomenon of change isn’t unique to product marketing. However, the changes product marketers face are more foundational.
Crayon, in partnership with the non-profit community Strategic & Competitive Intelligence Professionals (SCIP), just released a new report about competitive intelligence (CI), and the findings have big implications for every business in every industry.