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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Ellie Mirman

Ellie Mirman is CMO at Mulberry, helping ecommerce retailers grow revenue and increase customer loyalty through a consumer-first platform for product protection. Mirman is an experienced marketing leader with a track record of building and scaling marketing at high-growth tech companies, including Crayon, Toast, and HubSpot. Prior to joining Mulberry, Mirman was CMO at Crayon, where she built the marketing foundation and led all areas of marketing through the company's 10x growth. Before that, she built and scaled the marketing function as VP Marketing at Toast, named one of the fastest-growing companies in North America by both Forbes and Deloitte. Previously, she was one of the earliest members of the HubSpot team and held multiple marketing leadership positions during its growth from 100 customers to IPO.

Blog Feature

How to Decode Your Competitor's Strategy with Predictive Intelligence

By: Ellie Mirman
July 31st, 2020

While you are crafting and executing your marketing plan, so are your competitors. How will your plan succeed in light of their efforts? What if you knew where they were going to invest so you could get ahead of the game with your own strategy?

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Blog Feature

Product Marketers Need AI-Driven Software

By: Ellie Mirman
February 20th, 2020

The nature of product marketing is constantly evolving. Campaign marketers chase new channels each year, content marketers adopt new content mediums; the phenomenon of change isn’t unique to product marketing. However, the changes product marketers face are more foundational. 

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Blog Feature

[Report] How Competitive Intelligence Makes Massive Business Improvements

By: Ellie Mirman
February 11th, 2020

Crayon, in partnership with the non-profit community Strategic & Competitive Intelligence Professionals (SCIP), just released a new report about competitive intelligence (CI), and the findings have big implications for every business in every industry.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.