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artificial intelligence in marketing

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Ellie Mirman

Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. Prior to Crayon, she was VP Marketing at Toast and held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.

Blog Feature

Product Marketers Need AI-Driven Software

By: Ellie Mirman
February 20th, 2020

The nature of product marketing is constantly evolving. Campaign marketers chase new channels each year, content marketers adopt new content mediums; the phenomenon of change isn’t unique to product marketing. However, the changes product marketers face are more foundational. 

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Blog Feature

[Report] How Competitive Intelligence Makes Massive Business Improvements

By: Ellie Mirman
February 11th, 2020

Crayon, in partnership with the non-profit community Strategic & Competitive Intelligence Professionals (SCIP), just released a new report about competitive intelligence (CI), and the findings have big implications for every business in every industry.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.