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Human + Machine: The Future of Content Is Coming [WEBINAR feat. Ann Handley]
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Cathy McPhillips

By: Cathy McPhillips

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December 6th, 2021

Human + Machine: The Future of Content Is Coming [WEBINAR feat. Ann Handley]

Are you ready for a content revolution?


Then you’ll want to watch our on-demand webinar, Human + Machine: The Future is Coming.


With millions of messages pushed into the market each day, brands must be strategic in their approach to creating authentic relationships through language. It’s humanly impossible to create the amount of content that enterprise organizations need to keep up with the competition. That’s why AI and machine learning are integral to the future success of any enterprise.


Forward-thinking leaders are already learning how to use AI and machine learning as integral parts of their organization, leading to billions in unrealized value through content performance.

Content marketing pioneer, Ann Handley, Chief Content Officer at MarketingProfs, Assaf Baciu, Co-Founder and SVP of Product at Persado, and Paul Roetzer, Founder of the Marketing AI Institute, hosted an exciting webinar covering: 

  • How forward-thinking leaders are rushing to position themselves at the forefront of the market while there is an open window of opportunity.
  • What AI-first actually means, and what steps market-leading organizations must take to prepare for this innovative new approach.
  • Why marketing leaders need to upskill employees and prepare them for working side-by-side with AI before they get left behind.

About our speakers: 

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs. 

Assaf Baciu is the Chief Operating Officer and co-founder of Persado. Assaf is responsible for the progression and foresight of Persado’s growing product portfolio and oversees the management of all product advancements.

­­­­­Paul Roetzer is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score.

Click the link below for on-demand access. Enjoy!

Get Access

About Cathy McPhillips

Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute.

Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.