Editor's Note: This is a sponsored blog post from Marketing AI Institute partner Persado. Holiday spending predictions are looking good for retailers, as consumers embrace opportunities to break out of their pandemic malaise: multiple forecasts predict that holiday spending will increase by more than 5%, with particular boosts to ecommerce spending.

Editor's Note: This is a sponsored blog post from Marketing AI Institute partner Persado. We all thought this holiday season was going to be different, more “normal.” With Covid variants on the rise, supply chain issue interruptions, shipping on the fritz, the fluctuating job market, and a general feeling of burnout, it’s clear that things haven’t gotten back to normal just yet.