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Marketing Artificial Intelligence Institute

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Erin Pearson

Erin Pearson is Director, GTM at Evalueserve.

Blog Feature

4 Ways to Use AI to Supercharge Opportunity Identification

By: Erin Pearson
November 15th, 2021

Editor's Note: This is a sponsored blog post from Evalueserve. If you want to succeed in a competitive environment, your business needs to develop approaches and marketing content based on customer preferences.

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Blog Feature

Integrating AI into your Competitive Intelligence Program for a Sustainable Advantage

By: Erin Pearson
November 9th, 2021

Competitive intelligence (CI) is vital in any hotly contested marketplace. With increasing competition and ever-changing industries, getting a handle on what the market is doing and how your competitors are addressing current trends, is essential.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.