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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Nicole Ponstingle

Nicole is the COO and AI Translator at Pandata, a data science firm.

Blog Feature

Leveraging AI for Sales Enablement

By: Nicole Ponstingle
June 8th, 2021

This content is republished with permission from Pandata, a Marketing AI Institute partner.  When many people think of AI, robot butlers and self-driving cars come to mind. These technologies are “stand alone” solutions that do not require much human interaction but do require a huge up-front cost. However, there is another branch of AI that augments human capabilities rather than replaces it, and often for a fraction of the cost.

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Blog Feature

One Marketer's Journey Into the World of AI

By: Nicole Ponstingle
April 20th, 2021

This content is republished with permission from Pandata, a Marketing AI Institute partner. It's part of Pandata COO Nicole Ponstingle's first-person guide to how she is accelerating AI transformation for her and her clients. The account takes the form of a journal series covering AI topics. The first two entries in the series are included here, and can be found here and here on Pandata's site.

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Blog Feature

Pandata's AI Design Guide and Workbook Helps You Use and Scale AI the Right Way

By: Nicole Ponstingle
March 9th, 2021

I think we can all agree that AI is exciting, but that means it can also be a little intimidating.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.