Ever played darts?
Ever played darts… blindfolded?
Odds are, you’re not hitting a bullseye when you have no visibility into your target. Sure, you might have a general sense for the direction you need to throw. And you might even get lucky once in a while. But you’re definitely not going to win that game.
The sad truth is that sending marketing newsletters is often akin to playing darts blindfolded… and marketers are losing.
Why? Well, for starters, data is wanting. This essential component of marketing is usually not very valuable when you’re extracting it from newsletter metrics. Sure, you might know that more people clicked on one link over another, but what about the people who didn’t click? What do they want more of?
And creating newsletters takes a ton of time. Depending on the format of your newsletter, you could be curating resources, drafting original content, designing and customizing the email template, holding planning and strategy meetings, reviewing metrics, and more. You might be doing each of these things once a week.
That’s a lot of time to spend on a newsletter without knowing what your subscribers really want.
Here’s the thing: Consumers are crazy about personalization. An astounding 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.
So why not make your newsletter, a valuable marketing touchpoint, as personalized as possible? It’s time to stop guessing at what your audience wants. Why would you, when you can utilize highly sophisticated tech to personalize your marketing?
That tech is AI in email marketing. And it can save you time while removing the blindfold you’ve been wearing.
Artificial Intelligence Makes Personalization Scalable
Personalized marketing campaigns are generally highly successful, but without technology like AI they require a great deal of heavy lifting. The process just isn’t scalable for most teams if they’re marketing to more than a few people.
Artificial intelligence, however, was made for this kind of work. AI encompasses a range of technologies—like machine learning—that have the ability to make predictions at scale.
AI can parse huge amounts of data and identify trends, make recommendations, take action, and even learn as it goes—in a fraction of the time and cost of a human worker.
For marketers, that means identifying trends on a one-to-one basis becomes a lot easier.
And as it pertains specifically to newsletters, the right AI tool can actually personalize the content to each recipient. Yes, for every individual subscriber in your database.
What does that mean for marketers?
- Less time spent on uninspiring tasks, like dragging and dropping newsletter content into a template.
- Higher open rates.
- Increased click rates.
- A more engaged audience.
- More revenue.
This AI Tool for Personalized Newsletters? It Exists.
We’re rasa.io. We, too, were tired of spending hours on newsletters that just didn’t perform the way they should. So we built a tool that uses AI to create hyper-personalized email newsletters for every single unique subscriber, based on their interests.
You see, the AI tracks which content individual subscribers engage with, then uses that to recommend newsletter content they’ll want to read. It’s personalized on a one-to-one level, it’s effective, and it’s automatic.
Not only does it eliminate the hassle of building newsletters manually, with rasa.io you can automate email sends on a recurring basis, get smart metrics and strategic insights, integrate it with your existing marketing platforms, and more.
Want to see how it works?
Jared Loftus is the Chief Revenue Officer at rasa.io, an email newsletter tool that uses AI to personalize and automate high-performing newsletters.