artificial intelligence in marketing

Email newsletters remain a key part of an effective online marketing strategy. There are nearly 4 billion email users worldwide and that number continues to climb. Fortunately, there are a range of email tools online available to help you tap into that growing audience. Which email digital marketing tool is the best fit for your needs?

We live in a world that is driven by content. Whether it’s photos, blog posts, downloadables, or podcasts, we know that content is king and we are constantly consuming it. It isn’t surprising then that having valuable content sets you apart from competitors.

In a world where content is king, marketers often struggle to understand the importance of content curation. The process can be daunting: from planning, researching, reviewing, measuring, engaging, and more. But what if I told you that there are tools available to help you curate content and put it into action with AI in email marketing?

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster.

For years now, marketers have heeded warnings of email’s popularity declining. It’s overhyped, overused, and people are tired of it—or so we’ve been told.

If you’re like most people, you probably subscribe to at least a few email newsletters each week. There are some email newsletters that you read on the regular, some that you never open and even a few you’ve opted out of completely.