Jared Loftus is the Chief Revenue Officer at rasa.io, an email newsletter tool that uses AI to personalize and automate high-performing newsletters.
By:
Jared Loftus
June 20th, 2021
Email newsletters remain a key part of an effective online marketing strategy. There are nearly 4 billion email users worldwide and that number continues to climb. Fortunately, there are a range of email tools online available to help you tap into that growing audience. Which email digital marketing tool is the best fit for your needs?
By:
Jared Loftus
October 5th, 2020
We live in a world that is driven by content. Whether it’s photos, blog posts, downloadables, or podcasts, we know that content is king and we are constantly consuming it. It isn’t surprising then that having valuable content sets you apart from competitors.
By:
Jared Loftus
September 7th, 2020
In a world where content is king, marketers often struggle to understand the importance of content curation. The process can be daunting: from planning, researching, reviewing, measuring, engaging, and more. But what if I told you that there are tools available to help you curate content and put it into action with AI in email marketing?
By:
Jared Loftus
August 25th, 2020
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster.
By:
Jared Loftus
June 29th, 2020
For years now, marketers have heeded warnings of email’s popularity declining. It’s overhyped, overused, and people are tired of it—or so we’ve been told.
By:
Jared Loftus
June 19th, 2020
If you’re like most people, you probably subscribe to at least a few email newsletters each week. There are some email newsletters that you read on the regular, some that you never open and even a few you’ve opted out of completely.