We live in a world that is driven by content. Whether it’s photos, blog posts, downloadables, or podcasts, we know that content is king and we are constantly consuming it. It isn’t surprising then that having valuable content sets you apart from competitors.
The downfall of constantly creating content is that we have to be creative all of the time. Luckily (and as you probably know), there is a surplus of marketing technology and AI in content marketing that can help you with this process. So, which ones are worth your time? Below are a few of our favorite content creation tools to improve your content production process.
Creating Faster, Smarter, and Better Content
These resources are ideal for anyone starting out with content creation. The hours of brainstorming creative ideas and dealing with mental roadblocks are over! These platforms touch all areas of content production from generating ideas to distributing content. Below, we walk you through where to get started and how to do it successfully.
BuzzSumo is a great place to start on your content creation journey. This platform allows users to find the content that performs best by using their content insights to generate ideas. Other great features include creating high-performing content, monitoring your performance and identifying influencers.
MarketMuse helps marketers outperform their competition by transforming how you research, plan, and craft your content. This AI Content Intelligence and Strategy Platform allows users to predict content success based on your individualized site, craft better content, and create content faster with natural language generation.
Canva encourages users to create stunning designs and documents in minutes with no prior design experience. This tool makes it possible to design anything and publish anywhere. Packed with over 1,000 customizable templates, this platform gives users the ability to create something truly unique and representative of their brand.
Grammarly is here to help you optimize and take the guesswork out of your writing. Grammarly’s algorithms help to detect grammatical and spelling errors, wordiness, style, punctuation, and plagiarism. A great feature of this tool is that it provides real-time suggestions and guidelines on how to improve any text.
Asana is a project management tool that allows users to monitor, create, and collaborate on team tasks and projects. This tool helps to simplify team-based work management in your entire organization to help keep the team focused on their goals, projects, and deadlines.
SEO can be intimidating, but it doesn’t have to be with Brightedge. This platform is the industry’s first and only SEO solution that gives marketers real-time research, recommendations, and rankings to help optimize your SEO efforts all in one unified platform.
Tracking the success of your content is crucial in proving the effect on the bottom line. Google Analytics is a web analytics service provided by Google that tracks, measures, and reports website traffic. This platform allows you to analyze details about the visitors who are coming to your website. You can alter your content in real time, based on page performance data.
PathFactory aids users in accelerating nurture, improving win rates, and understanding content performance through their intelligent content platform. This tool removes friction by delivering smart content experiences and engaging with your audience while understanding their content consumption.
From Content Creation to Distribution ... Using AI
Once you create great content, do you have a plan for content distribution?
Venngage reports that 89% of marketers say that awareness is their #1 goal. To reach this goal, marketers need to have a platform where they can share content efficiently and effectively.
That’s where we come in.
At rasa.io, we help marketers reach their target audience in a relevant, non-salesy way through intelligently automated newsletters. We optimize your newsletter strategies through personalization, automation, metrics and reporting, strategic insights, content featuring, and app integration to connect you to your customers and create brand awareness like never before.
- We personalize emails by customizing the content to the individualized reader.
- We use automation to allow users to set the specified send time of the newsletters to cater to their audience.
- Metrics and reporting helps users understand what initiatives are successful compared to those that aren’t.
- Strategic insights are utilized to give users a better understanding about the interests of their subscribers.
- Content featuring helps users promote any article that their audience may find valuable.
- App integration gives users the ability to connect all of their applications to allow them to easily distribute content.
Are you ready to get started with smart content creation and distribution?
Jared Loftus is the Chief Revenue Officer at rasa.io, an email newsletter tool that uses AI to personalize and automate high-performing newsletters.