Out-of-home marketing and outdoor advertising is changing with the help of AI...
And now is the time to integrate smarter OOH into your marketing mix.
Our on-demand webinar explains how outdoor advertising and out-of-home marketing can drive traffic to your business. In this instance, the business case study our webinar attendees will see is an in-person conference.
As the world opens back up, the game is afoot once again. In-person conferences are coming back to life all around the country. Despite the success and widespread adoption of virtual conferencing technologies, there is an abundance of pent-up demand to return to live gatherings. (One of the many reasons we’re looking forward to MAICON 2022!)
In this example and case study, Jeanne Hopkins, Chief Revenue Officer of OneScreen.ai, will explain how you can drive traffic to your event, to your booth, and to your website, with out-of-home (OOH) advertising. OOH is not just billboards anymore—and it’s far from old school.
With the help of AI, OOH gives marketers the power to target prospects and measure impact like never before.
OOH can be your conference domination secret whether you’re a venue manager, event organizer, sponsor, or exhibitor. Join the webinar to learn how to integrate your brand with the real world and generate a sell-out or standing-room-only attendance at your next conference.
Even if you’re not marketing events or conferences, this webinar can help all brands develop more strategic and intelligent out-of-home and outdoor advertising plans.
You’ll leave the webinar with:
- A better understanding of how AI is making out-of-home marketing smarter
- How artificial intelligence is taking out-of-home from a traditional channel into a targeted, intelligent, digital channel
- How data and machine learning will shift your KPIs from traditional and unreliable metrics to analytics you’re used to seeing from your digital campaigns
Our expert guest is Jeanne Hopkins, Chief Revenue Officer at OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising.
During HubSpot’s early days, Jeanne helped them land the number two spot on the Inc. 500 Fastest Growing Companies. She served as CMO at Lola.com, Ipswitch, SmartBear, and Continuum. She was CRO at HappyNest and SquadLocker.
Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute.