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Alejandro Díaz Ortiz

Alejandro Díaz Ortiz is Creatopy’s Chief Artificial Intelligence Officer. He started his career as a materials scientist, then bridged into high-performance computing and later to scientific informatics. Alejandro is passionate about data-intensive research, AI, and how you can use these in the most efficient and ethical way to provide value for your customers through personalized and one-to-one marketing.

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July 19, 2022

Why Having One Source of Truth Company-Wide is the Key to Success

Having a unified description of your customer is essential for success. However, too many companies fail to create one. Here's one approach.