artificial intelligence in marketing

Sometimes (even very smart) people get carried away with the idea of AI being an existential threat. I believe those fears are overblown. As artificial intelligence evolves, there are plenty of opportunities for AI to enhance and optimize the work we do—without threatening our livelihoods. However, there are risks inherent in how we use AI. These risks are more mundane than sci-fi horror stories, but they’re real for businesses and consumers.

As soon as you hear the words “artificial intelligence” or “machine learning” your imagination might run wild.  Can intelligent machines make decisions on their own? Can they magically solve business problems? What happens when machines start doing or saying things that we can’t predict?