Welcome back to our MAICON 2021 speaker series where we’re introducing you to our speakers, telling you a little about why they’ll be at MAICON, what resonated with us in articles or resources of theirs, and how to connect with them prior to the event.
Leo Tenenblat is the chief product officer at Drift, leading the engineering, product, and design organizations. He has over 15 years of experience as a product leader and entrepreneur in enterprise software.
Prior to Salesforce, he was the co-founder and CEO of mobile CRM startup AppMesh, and before that also spent over six years at Salesforce where he served in roles across sales, operations, and R&D. Tenenblat has also ridden a bicycle halfway across the world, and has his PhD in Operations Research from Stanford University.
Some Work from the Drift Team
A summary: In this podcast episode, Leo joins Drift CEO David Cancel to share his experience with the pace of iterations at both Salesforce and Drift. He’s seen companies that adopt a frequent cadence of product update releases and others that opt for iterations just a few times a year—and there are pros and cons to both.
Why we like it: While most of this podcast talks specifically about tech and product updates, Leo and David do take some time to discuss one of the most important influences to iterations: customer feedback. Their advice on keeping a tight feedback loop between customers and product developers is something marketers should always keep in mind as well. Without a pulse on your customer, or potential customers, how can you successfully reach them?
An excerpt: AI can be a tough topic to wrap your head around. And with all of the various branches—machine learning, deep learning, natural language processing—it’s not a topic that you can hope to master by reading a single blog post. Or even a single book.
Why we like it: We couldn’t agree more with the opening of this post—artificial intelligence is a complex realm of new technology, potentially unfamiliar jargon, and possibilities. This post does a great job at breaking down some of the most common terms related to artificial intelligence in a way that makes sense for anyone new to AI.
An excerpt: Think of it this way: AI is this thing that nearly every marketer wants to effectively utilize soon, but most haven’t yet. We’re at an important turning point. As marketers implement more AI solutions, we get to decide how this affects our roles.
We get to make sure that we allocate more time to customer research and creativity. Don’t use AI to take over content. Use it to buy more time for customers and content.
Why we like it: This post dispels the common fear that artificial intelligence is going to take marketers’ (and others’) jobs. Similar to the Marketing AI Institute, Drift believes that AI will instead enhance our jobs—leaving marketers with more time to be creative, and less spent scheduling emails or answering simple customer questions. One question remains: Can AI ever be “creative” or will creativity always remain a human characteristic?
Learn More About Leo Tenenblat
Leo Tenenblat's Keynote at MAICON
Taking the Machine Out of the Human
Whether it’s an anonymous website visitor or a buyer from your dream account, today’s digitally-savvy customers crave real connections. They want to be understood and have solutions delivered quickly.
To adapt, B2B businesses need to embrace new technologies and tactics that will scale their go-to-market strategy—and enable marketing and sales to deliver highly personalized customer experiences 24/7.
Learn how AI is helping do just that and making B2B buying more human than ever before.
During this session you’ll learn:
- About the rise of always-on businesses
- What defines great marketing and sales today
- How to make B2B experiences more authentic, personalized, and scalable with AI
Join us at MAICON 2021 on September 13-14, 2021 to hear Leo and 20+ other AI and marketing leaders. BLOG20 saves 20% off current prices.
Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute.