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Laurie Hood

Laurie Hood is Senior Vice President, Marketing at Mobilewalla.

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March 30, 2021

How Data Enrichment Improves Predictive Modeling

Before you go all in on artificial intelligence, it’s important to understand the foundations of successful predictive models. Here's how.

March 23, 2021

Why Data Cleansing Is a Must for Predictive Modeling Success

Clean data is essential for success in predictive modeling and machine learning. Here's what to look for as you vet data for use with predictive models.

March 16, 2021

First, Second and Third-Party Data: Better Together

To evaluate a data set’s inherent strengths and weaknesses, you must consider its source. Here's how.

February 24, 2021

3 Ways the Mobile Advertiser ID (MAID) Helps You Know Your Audience

Consumers today overwhelmingly expect personalized experiences. Here's how to create better personalized experiences with the mobile advertiser ID (MAID).

November 3, 2020

How AI in Marketing Can Make Your Brand More Resilient

In many industries, market forces influenced by the pandemic accelerate the need for AI-driven insights. Here's why and what to do about it.

October 27, 2020

Key Benefits of AI Technologies and Third-Party Data for Marketers

The use of AI can help you reach your target customers with higher efficiency and precision especially within the domain of digital advertising.