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Before you go all in on artificial intelligence, it’s important to understand the foundations of successful predictive models. Here's how.
Clean data is essential for success in predictive modeling and machine learning. Here's what to look for as you vet data for use with predictive models.
To evaluate a data set’s inherent strengths and weaknesses, you must consider its source. Here's how.
Consumers today overwhelmingly expect personalized experiences. Here's how to create better personalized experiences with the mobile advertiser ID (MAID).
In many industries, market forces influenced by the pandemic accelerate the need for AI-driven insights. Here's why and what to do about it.
The use of AI can help you reach your target customers with higher efficiency and precision especially within the domain of digital advertising.