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How Data Enrichment Improves Predictive Modeling
Before you go all in on artificial intelligence, it’s important to understand the foundations of successful predictive models. Here's how.
Why Data Cleansing Is a Must for Predictive Modeling Success
Clean data is essential for success in predictive modeling and machine learning. Here's what to look for as you vet data for use with predictive models.
First, Second and Third-Party Data: Better Together
To evaluate a data set’s inherent strengths and weaknesses, you must consider its source. Here's how.
3 Ways the Mobile Advertiser ID (MAID) Helps You Know Your Audience
Consumers today overwhelmingly expect personalized experiences. Here's how to create better personalized experiences with the mobile advertiser ID (MAID).
How AI in Marketing Can Make Your Brand More Resilient
In many industries, market forces influenced by the pandemic accelerate the need for AI-driven insights. Here's why and what to do about it.
Key Benefits of AI Technologies and Third-Party Data for Marketers
The use of AI can help you reach your target customers with higher efficiency and precision especially within the domain of digital advertising.