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How AI Unlocks Value from Your Single Source of Data Truth
Blog Feature

By: Cathy McPhillips

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June 21st, 2022

How AI Unlocks Value from Your Single Source of Data Truth


Every day marketers are tasked with making strategic decisions, implementing programs, and increasing ROI. What makes this especially hard is that marketers today are working tirelessly with fragmented data sources.

With no single source of truth, oftentimes marketers implement programs with only a fraction of the data they need to make the most informed decisions. 

That’s why we’re looking forward to our upcoming webinar on June 23 at 12pm EST / 9am PST with the product marketing team at Snowflake where you’ll learn precisely how to unify marketing data, collaborate with IT to scale projects, and use AI to get greater ROI. 

With customers’ increasing demands and expectations, marketers strive to improve the timing, impact, and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. 

However, with a data cloud, data can be activated, and AI and Machine Learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline.

Join Snowflake’s Julian Forero and Lourenco Mello and Marketing AI Institute's Paul Roetzer, to discover why and how a data cloud can be the foundation for your data-driven marketing strategy. 

During this webinar, you'll:

  • Learn best practices for how IT and marketing must collaborate and build scalable solutions to deploy AI
  • See case studies on how current B2C and B2B clients are leveraging the Data Cloud to deploy AI to improve customer experiences and achieve greater return on marketing spend
  • Understand how Snowflake Data Cloud is used to integrate disparate marketing, customer, and operational data sources to build a customer 360-degree view.

We’ll see you June 23 at 12pm EST/9am PST for Snowflake’s AI in Action webinar! Space is limited—reserve your spot today.

Get Access

About Cathy McPhillips

Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute.

  • Connect with Cathy McPhillips
Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.