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How AI Unlocks Value from Your Single Source of Data Truth


Webinar | On Demand

Unlock Value from Data

Power Segmentation Models, Optimize Marketing ROI, and Forecast Pipeline 

This webinar with the Marketing AI Institute and Snowflake will teach you how to unify marketing data, collaborate with IT to scale projects, and use AI to get greater ROI. 

With customers’ increasing demands and expectations, marketers strive to improve the timing, impact, and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth. 

However, with a data cloud, data can be activated and AI and Machine Learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline.

Watch Snowflake’s Julian Forero and Lourenco Mello and Marketing AI Institute's Paul Roetzer, to discover why and how a data cloud can be the foundation for your data-driven marketing strategy. 

During this webinar you'll

  • Learn best practices for how IT and marketing must collaborate and build scalable solutions to deploy AI
  • See case studies on how current B2C and B2B clients are leveraging the Data Cloud to deploy AI to improve customer experiences and achieve greater return on marketing spend
  • Understand how Snowflake Data Cloud is used to integrate disparate marketing, customer, and operational data sources to build a customer 360-degree view.

Fill out the form on the right for immediate on-demand access.


Julian Forero is a product marketer at Snowflake with experience in high-growth startups, established enterprise software, and infrastructure providers. Prior to Snowflake, Julian was part of Confluent during the fast-growing journey to IPO. He began his career at IBM where he advised large enterprises on their machine learning and analytics strategy. 

Lourenco Mello is a product marketer at Snowflake helping organizations deliver data-driven marketing with Snowflake Data Cloud. Prior to Snowflake, Lourenco was a member of the Microsoft Azure Infrastructure Field Marketing team, and also worked on Azure driving messaging and GTM for the Manufacturing industry, IoT, and Open-Source databases.

Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).  

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Fill out the form for on-demand webinar access.