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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Nick Edouard

Nick serves as the Chief Product Officer at PathFactory, a content insight and activation platform that helps B2B marketers understand the role of content in the buyer's journey.

Blog Feature

How to Know If AI Will Work For You

By: Nick Edouard
October 29th, 2019

Artificial intelligence has flipped the consumer buyer’s journey on its head. It creates hyper-personalized recommendations based on vast amounts of data, meaning each consumer has a journey tailored to their needs, knowledge level, and preferences. It’s incredibly effective and enables better B2C marketing than we’ve ever seen. Savvy B2B marketers are starting to follow suit, recognizing the need for this level of personalization in the B2B space. There are a few reasons for this.

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Blog Feature

3 Questions to Ask B2B Vendors About AI

By: Nick Edouard
October 22nd, 2019

Here’s the honest truth about AI in marketing: It’s a saturated market. Plenty of vendors claim their solution is AI-powered, but savvy buyers should learn how to see through the sales pitch and determine if they’re on the precipice of transforming their B2B marketing—or just shelling out for snake oil.

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Blog Feature

How B2B Marketers Can Use AI

By: Nick Edouard
July 15th, 2019

Forward-thinking B2B marketers know they need to be using artificial intelligence. But how do you actually use it?

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Blog Feature

How to Create a Truly Buyer-Enabled Journey with AI

By: Nick Edouard
July 12th, 2019

Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Machine learning is used to shape industry-leading B2C brand experiences, like Netflix and Amazon recommendations or Spotify music suggestions. But B2B buyers demand these same types of experiences—the ones that are highly customized and self-directed.

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Blog Feature

Why Artificial Intelligence Matters to B2B Marketers

By: Nick Edouard
June 20th, 2019

You already benefit from the use of artificial intelligence every day, whether you know it or not.

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