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Nick Edouard

Nick serves as the Chief Product Officer at PathFactory, a content insight and activation platform that helps B2B marketers understand the role of content in the buyer's journey.

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February 18, 2020

How B2B Websites Are Making Personalized Content Recommendations With AI

With artificial intelligence, B2B websites can sort content and recommend it to visitors, earning more sales.

October 29, 2019

How to Know If AI Will Work For You

AI has the potential to transform B2B marketing, but marketers should evaluate and pilot AI with some important information in mind.

October 22, 2019

3 Questions to Ask B2B Vendors About AI

Purchasing a B2B AI tool can enhance your business, as long as you’re asking the right questions before signing on with a new vendor.

July 15, 2019

How B2B Marketers Can Use AI

Forward-thinking B2B marketers know they need to be using artificial intelligence. But how do you actually use it? This post offers 3 suggestions.

July 12, 2019

How to Create a Truly Buyer-Enabled Journey with AI

Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Here’s how to make that happen.

June 20, 2019

Why Artificial Intelligence Matters to B2B Marketers

Consumers expect to get the information they need, when they need it, on-demand—regardless if they’re buying B2C or B2B. This type of personalization at scale is available only with artificial intelligence.