AI agents aren't magic. They're not autonomous coworkers ready to run your accounts unsupervised. And they're definitely not ready for you to unleash and forget about them.
But they can be incredibly useful. When you understand what they actually are and what they can do with some oversight, you can start putting them to work in ways that improve efficiency and client results. But you can’t skip the fundamentals. To succeed, you need to build on clear processes, realistic expectations, and a willingness to try and try again.
At the AI for Agencies Summit, presented by Screendragon, Matt Cyr will break down what agents really are, why most "agent dreams" fall apart, and how to put them to work in ways that actually drive efficiency, margin, and better client outcomes.
Why This Matters for Agencies
The conversation around AI agents has gotten noisy. Vendors promise autonomous systems that run themselves. LinkedIn is full of demos that make it look easy. But when agencies try to implement agents in the real world, most run into the same problems: unclear processes, messy data, and expectations that don't match reality.
Matt Cyr will walk you through two practical, agency-relevant examples that you can adapt immediately and introduce the first steps to build your own. Matt has spent his career on both sides of the agency-client relationship and understands how to help agencies and healthcare organizations adopt AI in practical, human-centered ways. He knows what works, what doesn't, and where the real opportunities are for agencies willing to do the work.
This session cuts through the noise with a clear-eyed look at what agents actually are: AI + automation + process design. No magic. Just a clear, realistic path to start using agents to streamline work, improve consistency, and free yourself and your team to spend more time on strategy and relationships.
What You'll Learn in This Session
During this tactical session, Matt will cover:
- What AI agents actually are and how they differ from other AI tools
- Why most agent projects fail and how to avoid the common pitfalls
- Two practical, agency-relevant examples you can adapt immediately
- The first steps to building your own agents
- How to use agents to streamline work, improve consistency, and free your team for strategy and relationships
You'll leave with a path forward, a framework for thinking about where agents can create real value in your agency.
Join the Conversation at the AI for Agencies Summit
Matt Cyr will present "AI Agents for Agencies: Practical Automations That Actually Work (and What It Takes to Get There)" at the AI for Agencies Summit, a free, virtual event happening on Feb. 12, 2026, for agency leaders and practitioners navigating AI adoption with intention.
- February 12
- Free registration
- Virtual
Register for the AI for Agencies Summit
If you're ready to dig in and start building agents that actually work, this is the session for you.
Learn More From Matt Cyr
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Learn more about Loop AI Consulting
About Matt Cyr
Matt Cyr is the founder of Loop, an AI consulting firm that helps marketing agencies and healthcare organizations adopt AI in practical, human-centered ways. With nearly 30 years of experience on both the client and agency sides, Cyr specializes in translating fast-moving AI capabilities into clear strategy, scalable workflows, and real business impact.
Cyr has led AI assessments, pilot programs, and platform initiatives for agencies and health systems, helping teams improve efficiency, protect brand integrity, and rethink how humans and AI collaborate. Previously, he led digital marketing teams at organizations including Boston Children’s Hospital and Northeastern University, and later led strategy and business development efforts for an agency focused on digital transformation.
A frequent speaker and writer on AI and marketing, Cyr has presented at industry conferences, agency summits, and executive workshops, and publishes ongoing thought leadership focused on responsible AI adoption, the future of agencies, and keeping humans fully “in the loop” as AI progresses.
About the AI for Agencies Summit
The AI for Agencies Summit brings together agency leaders and practitioners to explore how AI is reshaping agency models, services, and growth.
Do you want to hear from Matt and five other agency leaders? Register for the free, virtual AI for Agencies Summit 2026, taking place Feb. 12, 2026.
Cathy McPhillips
Cathy McPhillips is the Chief Marketing Officer at SmarterX and Marketing AI Institute