The Marketing Artificial Intelligence Institute (MAICON)

MAICON Agenda

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Featured Speakers 

We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers.

Our job is to create an agenda of workshops, keynotes and breakouts sessions that give marketing leaders the knowledge, resources and confidence they need to explore and apply AI across a broad range of marketing categories (e.g. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. Below, we’ve featured the initial group of 15 amazing speakers who will help us make AI approachable and actionable for marketers. This group is just the start. We plan to have 40+ speakers at MAICON 2019.

  • Allie K. Miller, Lead Product Manager, IBM Watson (@alliekmiller)
  • Christopher Penn, Co-Founder & Chief Innovator, Think Insights (@cspenn)
  • Christopher Willis, CMO, Acrolinx (@cpwillis)
  • Jeff Coyle, Co-Founder & Chief Product Officer, MarketMuse (@jeffrey_coyle)
  • Jessica Miller, VP Services, PR 20/20 (@jessica_joellen)
  • Karen Hao, Artificial Intelligence Reporter, MIT Technology Review (@_KarenHao)
  • Katie Robbert, Co-Founder & CEO, Trust Insights (@katierobbert)
  • Ken Natori, President, The Natori Company (@kennatori)
  • Loren McDonald, Program Director Marketing Research, IBM Watson Marketing (@LorenMcDonald)
  • Mark Kirschner, CMO, Albert (@mkirschner‏)
  • Mike Kaput, Director, Marketing AI Institute (@MikeKaput)
  • Mitch Joel, Founder, Six Pixels Group (@mitchjoel)
  • Paul Roetzer, Founder, Marketing AI Institute (@PaulRoetzer)
  • Peter Loibl, President & Chief Strategy Officer, CONCURED (@PeterLoibl)
  • Scott Litman, Co-Founder & Managing Partner, Equals3 (@scottequals3)

 

Keynotes and Panels

MAICON will be packed with inspiring keynotes and panels, in which top authors, entrepreneurs, AI researchers, and marketing executives share case studies, methodologies, and technologies that make AI approachable and actionable.

Breakout Sessions

MAICON AgendaBreakout sessions will give you the resources and knowledge to pilot and scale artificial intelligence in your organization. The content will be generally applicable to marketers across all categories, with specialized sessions being considered in these areas:

  • Advertising
  • Analytics
  • Brand marketing
  • Content marketing
  • Conversation marketing
  • Digital marketing
  • Email marketing
  • Marketing automation
  • Marketing technology
  • Pricing
  • Public relations
  • Research
  • Sales
  • SEO
  • Social media marketing
  • Strategy

Sample session concepts include:

  • Data: The Fuel That Powers AI
  • How to Make the Business Case for Marketing AI
  • How to Prioritize Use Cases and Pilot Marketing AI
  • Buyer Beware: How to Evaluate, Buy and Integrate AI-Powered Tech
  • The Future of Search: When All That Matters is Voice
  • Machine-Assisted Narratives and the Science of Writing
  • A New Reality: How to Engage Consumers with Augmented and Virtual Reality
  • Customer Experience, Personalization and the Power of Prediction
  • The Humanization of Artificially Intelligent Brands
  • Marketer + Machine: Hiring and Training for the Intelligently Automated Workforce

Workshops

Ready for your deep dive into marketing AI? MAICON will also offer five workshops preceding the conference on Tuesday, July 16. Topics covered will include:

  • The Intelligently Automated Agency
  • Machine Learning for Marketers 101
  • Artificial Intelligence for Advertising 101
  • Artificial Intelligence for Content Marketing + Email 101
  • Artificial Intelligence for Sales 101

Visit the workshops page for more information and to sign up today. Space is limited.

Entertainment and Networking

And when you’re not absorbing actionable AI knowledge, get to know your peers and make meaningful connections. See what we have planned.

Prepare for the Marketing Artificial Intelligence Conference (MAICON) experience, and browse the agenda below. We’ll be updating this agenda as new speakers and sessions are announced, so be sure to check back for additions.

The Agenda

 

Tuesday, July 16

10:00 a.m. - 5:00 p.m.

Sponsor Set Up

11:00 a.m. - 6:00 p.m.

Registration

1:00 p.m. - 4:00 p.m.

Workshops

6:30 p.m. - 8:30 p.m.

Opening Night Meetup

 

Wednesday, July 17

7:00 a.m. - 8:00 a.m.

Continental Breakfast
8:00 a.m. - 8:30 a.m. Opening Remarks
8:30 a.m. - 9:15 a.m. Keynote
9:15 a.m. - 10:15 a.m. Panel
10:15 a.m. - 10:45 a.m. Break
10:45 a.m. - 11:15 a.m. Panel
11:45 a.m. - 1:15 p.m. Lunch
1:15 p.m. - 2:00 p.m.

Breakout 1

2:15 p.m. - 3:00 p.m. Breakout 2
3:00 p.m. - 3:30 p.m. Break
3:30 p.m. - 4:15 p.m.

Breakout 3

4:30 p.m. - 5:30 p.m. Keynote
5:30 p.m. - 7:30 p.m. Club MAICON Party

 

Thursday, July 18
7:00 a.m. - 8:00 a.m. Continental Breakfast
8:00 a.m. - 8:30 a.m. Opening Remarks
8:30 a.m. - 9:15 a.m. Keynote
9:30 a.m. - 10:15 a.m. Breakout 4
10:15 a.m. - 11:00 a.m. Break
11:00 a.m. - 11:45 a.m. Breakout 5
11:45 a.m. - 1:15 p.m.

Lunch

1:15 p.m. - 2:15 p.m. Panel
2:15 p.m. - 3:00 p.m. Keynote
3:00 p.m. - 3:15 p.m.

Closing Remarks


Session dates and times are subject to change.

 

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