AI + ROI: How to Measure the Impact of AI on Your Marketing & Sales Pipeline
Webinar | On Demand
Develop Your Business Case for Conversational AI
As the saying goes, "If it's worth doing, it's worth measuring."
And when it comes to justifying your investment in AI, that’s doubly true. While you might see the promised land with AI — from improved customer service resulting in additional investment to increased meetings — management needs more convincing.
Drift’s VP of Product Marketing, Ronell Hugh, joined us to show the financial impact and qualitative results of your AI technology. Not only will this session help you build confidence in AI reporting, but it will also help you develop a business case for investing in marketing and sales AI in the future.
During this webinar you’ll learn:
- Examples of how enterprise companies are using Conversational AI to drive revenue
- How to show the impact of AI on your pipeline
- Best practices to drive more benefits from AI
Hosted by Paul Roetzer, Founder and CEO of the Marketing AI Institute, the webinar includes a fun and engaging Q+A.
Ronell Hugh is VP of Product Marketing at Drift. He has more than 15 years of experience in global consumer and enterprise product — developing, managing, and mentoring individuals and cross-functional teams in matrix organizations. He specializes in functions including brand, product, retail, digital, partnerships, enterprise and consumer marketing, and business management.
Paul Roetzer is founder and CEO of Marketing AI institute, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score.
Fill out the form for on-demand webinar access.