How to Show Up in AI Search: The New Rules of SEO, AEO & GEO with Jasper

Your customers aren't just Googling anymore. They're turning to AI tools and answer engines to research, compare, and make decisions, and the brands those tools recommend are winning pipeline you can't see in your rankings dashboard.

Traditional SEO playbooks are no longer enough. As AI search transforms how buyers discover and evaluate brands, marketing teams need content systems built for visibility, trust, and recommendation, not just rankings.

In this AI in Action webinar, Jasper's Kurt Lambert and Mason Johnson will walk through how modern marketing teams are evolving from traditional SEO toward AEO and GEO strategies using scalable AI workflows, structured content systems, and expert-driven content operations.

What You'll Learn:

• Why traditional SEO alone no longer drives discovery and what's replacing it
• The content systems leading teams use to scale visibility across AI platforms
• How to build content operations that earn trust and recommendations, not just rankings
• Practical frameworks for adapting existing content for AI search and discovery

You'll leave knowing how Jasper helps teams adapt existing content for generative discovery, build the operational frameworks that earn AI recommendations, and align content strategy with how AI engines actually surface and cite information.

Our AI in Action webinar series features sponsored, hands-on demonstrations of AI technologies as they're used inside modern organizations.

Speakers:

Mason Johnson is a Senior Product Marketing Manager at Jasper, shaping GTM strategy and product messaging for Jasper’s AI-powered marketing platform. Blending technical depth with creative storytelling, he helps teams understand and adopt the next generation of generative AI tools.

Kurt Lambert is a Senior GEO Strategy Manager at Jasper with more than 16 years of experience in organic search and digital strategy. He leads Jasper’s AEO/GEO Strategic Advisory program, helping brands measure and improve AI-era visibility through benchmarking initiatives focused on AI share of voice, mention rate, and citation rate across industries. 

Register now