The New Rules of Visibility: How Brands Get Found in AI Search
Webinar | Tuesday, June 30, 2026, 12PM ET/9AM PT
As AI becomes a primary way people discover information, traditional search rankings tell only part of the story. Leading brands are now measuring visibility across search engines and AI assistants, tracking mentions and citations, and identifying the topics where they're gaining or losing influence.
Join Jeff Coyle, SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse, and SmarterX's Mike Kaput for a practical session on diagnosing where AI search is breaking down for your brand. Whether it's a retrieval problem, a citation problem, or both, Jeff brings the diagnostic framework and Siteimprove brings the data.
In this AI in Action webinar, Jeff and the Siteimprove team will demonstrate how AEO Visibility gives teams the measurement layer they've been missing. You'll leave knowing how Siteimprove helps teams track brand share of voice across AI models, attribute citations to specific content, and benchmark visibility against competitors.
Register for live or on-demand access today!
Our AI in Action webinar series features sponsored, hands-on demonstrations of AI technologies as they're used inside modern organizations.
Speakers:
Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.
Jeff Coyle is an AI content marketing expert with more than 21 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation.
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