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State of Marketing AI - 2023 Report Findings 


Webinar | On-Demand

State of Marketing and Sales AI - 2023 Report Findings
Sponsored by:
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The Marketing Industry's Awareness, Understanding, and Adoption of AI

How is artificial intelligence changing marketing and marketing jobs? We've got the answers—and you'll want to hear them.

Once again, Marketing AI Institute and Drift have teamed up to publish our third annual State of Marketing AI Report. This report is the only research of its kind and delivers unparalleled insight into how marketers actually understand and use AI—information that is critical to any marketing leader who wants to future-proof their business and career.

The report contains insights from hundreds of marketing professionals on their awareness, understanding, and adoption of AI. We revealed the findings during a special webinar, giving attendees and registrants an ungated copy of the 2023 report. 

During the webinar, Marketing AI Institute founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput discussed the report, breaking down the key findings from our research. Drift's Emily Singer joined the conversation to add her expertise, experiences, and thoughts on the report as well.

You’ll leave with:

  • Justification to take to your leadership team on why now is the time to increase the impact of your martech stack with AI-powered technologies
  • A snapshot of the marketing industry’s sophistication when it comes to AI
  • Tangible examples and use cases on the best avenues to begin your AI journey

Fill out the form for immediate access to the webinar recording.

paulPaul Roetzer is founder and CEO of Marketing AI Institute, and founder of PR 20/20, HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).  


mikeMike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.


Screenshot 2023-07-10 at 3.04.14 PMEmily Singer is the Senior Director, Corporate and Customer Marketing, at Drift. Drift®, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. 


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Fill out the form for immediate access to the webinar recording.