Winning Humans and Machines in the New B2B Buying Journey with Intercept
Webinar | Tuesday, August 11, 2026, 12PM ET/9AM PT
AI is changing how B2B buyers discover, research, and evaluate vendors. As more buyers turn to AI-powered search and assistants to compare solutions, marketers face new questions about how their brands get found, how they're evaluated, and what influences purchasing decisions.
In this session, Andrew Au, Co-CEO of Intercept, joins Mike Kaput, Chief Content Officer of SmarterX and Marketing AI Institute, to share exclusive first-party research based on in-depth interviews with B2B buyers and analysis of hundreds of thousands of online buyer conversations.
What you'll learn:
- How AI is reshaping the buying journey, from first search to final decision
- What AI's growing influence means for how your brand gets found and evaluated
- Where the biggest opportunities and risks are emerging right now
You'll walk away with practical ways to improve visibility, build trust, and position your brand for both human buyers and the AI systems that increasingly shape purchase decisions.
Register for live or on-demand access today!
Speakers:
Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.
Andrew Au is the Co-CEO of Intercept, an award-winning B2B marketing agency specializing in the global technology sector. He leads strategy and AI integration, helping clients like Microsoft, SAP, Intel, Cisco, and HP drive marketing innovation.
Register now
Fill out the form to register for the class.
About
Resources
Education
Subscribe to our newsletter for exclusive AI content:
© 2026 Marketing AI Institute