The Marketing Artificial Intelligence Conference (MAICON) features five workshops preceding the conference on Tuesday, July 14 from 1 p.m. - 4 p.m. In the workshops, marketing, and sales experts will teach you to plan, pilot, and scale marketing AI technologies within respective disciplines. Workshops are an add-on to full conference passes. Seating is limited, so reserve your spot today!
Artificial intelligence presents ways for agencies to create more value faster, as well as automate, augment, and accelerate their operations—improving results for clients and the bottom line. This workshop shows agency owners how to make their companies more profitable, competitive, and attractive to clients.
Machine learning is the technology that powers advanced artificial intelligence systems, which give marketers the ability to plan, produce, promote, personalize, and perform like never before. But to deeply understand it, you need a computer science degree and years of formal training.
This workshop is here to help. You’ll come away from the session able to speak knowledgeably about machine learning, and stand prepared to implement it in your organization.
AI is transforming how brands buy and place digital ads. In fact, AI systems exist today that can automatically buy and test ads, write copy, and allocate budgets by channel. This workshop will give you a deep understanding of how to use AI to drive efficiency and performance in your digital advertising.
AI can help brands create, promote, and optimize their content and email marketing at scale. But finding the right tools and strategies to get started can be challenging. This workshop shows you exactly how to start using AI in your content and email programs.
The result? A potentially insurmountable advantage over competitors still creating content and email campaigns in a completely manual fashion.
Designed for marketing managers who enable sales or sales operations managers working closely with marketing, this workshop explores the possibilities of using AI for different sales stages. Pam Didner will share how AI can help sales from on-boarding, to lead follow-up, to statement-of-work documentation. In addition, Didner will provide examples of how AI-based platforms can help sales engage with prospects and close deals.
After the workshop, you will be able to: