Marketing AI Workshops

The Marketing Artificial Intelligence Conference (MAICON) features five workshops preceding the conference on Tuesday, July 14 from 1 p.m. - 4 p.m. In the workshops, marketing, and sales experts will teach you to plan, pilot, and scale marketing AI technologies within respective disciplines. Workshops are an add-on to full conference passes. Seating is limited, so reserve your spot today!

The Intelligently Automated Agency

Artificial intelligence presents ways for agencies to create more value faster, as well as automate, augment, and accelerate their operations—improving results for clients and the bottom line. This workshop shows agency owners how to make their companies more profitable, competitive, and attractive to clients.

Discover how AI can automate repetitive, manual tasks, freeing up talent to pursue higher value and higher profit activities, as well as increase margins.
Enhance the value of the work you already do for clients by augmenting human creatives with machine systems to personalize, produce, and perform at scale.
Uncover strategies to turn AI from buzzword into a business development tool that drives performance and opens up new profitable pathways.

Machine Learning 101 for Marketers

Machine learning is the technology that powers advanced artificial intelligence systems, which give marketers the ability to plan, produce, promote, personalize, and perform like never before. But to deeply understand it, you need a computer science degree and years of formal training.

This workshop is here to help. You’ll come away from the session able to speak knowledgeably about machine learning, and stand prepared to implement it in your organization.

Learn what machine learning is (in plain English) and how it works.
Discover how machine learning can be used to drive performance in marketing and sales.
Gain actionable insights on how to get started with machine learning in your business.

Artificial Intelligence in Advertising 101

AI is transforming how brands buy and place digital ads. In fact, AI systems exist today that can automatically buy and test ads, write copy, and allocate budgets by channel. This workshop will give you a deep understanding of how to use AI to drive efficiency and performance in your digital advertising.

Understand how AI is used in advertising today, and how it’s impacting the way brands do business.
Learn how you can start preparing your organization and career for AI’s advertising takeover.
Uncover specific AI tools and vendors you can start using today to supercharge your digital advertising program.

Artificial Intelligence for Content Marketing + Email 101

AI can help brands create, promote, and optimize their content and email marketing at scale. But finding the right tools and strategies to get started can be challenging. This workshop shows you exactly how to start using AI in your content and email programs.

The result? A potentially insurmountable advantage over competitors still creating content and email campaigns in a completely manual fashion.

Create intelligent content and email strategies that target the right people, talk about the right topics, and get audiences to take action.
Augment your current content and email production teams with robust AI tools, so they can produce better assets in less time.
Scale your content and email marketing programs by using AI to create, test, and optimize.

How to Leverage Artificial Intelligence for Sales Enablement

Designed for marketing managers who enable sales or sales operations managers working closely with marketing, this workshop explores the possibilities of using AI for different sales stages. Pam Didner will share how AI can help sales from on-boarding, to lead follow-up, to statement-of-work documentation. In addition, Didner will provide examples of how AI-based platforms can help sales engage with prospects and close deals.

After the workshop, you will be able to:

Identify opportunities to leverage AI at different sales stages.
Develop an actionable plan to incorporate AI initiatives in their organizations.
Discover specific AI tools to pilot for their sales operations.