MAICON 2027 Frequently Asked Questions
Find out everything you need to know about MAICON.
Frequently Asked Questions
See below for a list of frequently asked questions about the event. Have a question not listed? Contact us, and we'll get you an answer.
General Conference
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What are the conference dates?Our 2027 conference is taking place Oct. 4 - 7, 2027.
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Where is the conference being held?
Huntington Convention Center of Cleveland in Cleveland, Ohio
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What is the difference between the three pass options?
The Main Conference pass includes the MAICON Opening Night Party on Oct. 5, plus two full days of keynotes, main stage, and breakout sessions on Oct. 6–7. Breakfast, lunch, snacks, and a networking happy hour are included.
The AI for CMOs Experience includes everything in the Main Conference pass, plus the half-day AI for CMOs Summit and lunch on Oct. 5, a CMOs Summit Opening Reception on Oct. 4, and executive perks during the main conference: lounge access, priority seating, and a private executive networking lunch. This pass is open to CMOs, VPs of Marketing, and senior marketing leaders, and requires approval.
You can add a Tuesday Workshop (Oct. 5, 1–4pm) or On-Demand Recordings to either pass. The recordings include select featured sessions from MAICON 2027 and are available about two weeks after the event.
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What meals are provided? What dietary concerns will be addressed?
The below meals will be provided on main conference days:
- Continental Breakfast (W/Th)
- Lunch (W/Th)
- Snacks during networking breaks
Dietary concerns will be addressed to the best of our ability. If you have any questions, please contact us (registration[at]smarterx.ai).
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What evening events will take place?
Visit our agenda and networking pages for more.
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What is the attire?
Business casual attire is appropriate for all functions.
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How are you handling health and safety?
Your health and safety are a priority for us. We follow official government and local authority guidance and venue regulations. Updates will be posted here and distributed to our registrants and community. Learn more on our Health & Safety page.
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Is there free WiFi? What’s the password?
Yes, we will offer WiFi. The password will be provided onsite.
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How is MAICON different from other marketing or AI conferences?
At most conferences, AI is one track among many. At MAICON, it’s the entire focus.
MAICON covers both sides of AI in marketing: how marketers can use AI in their own work, and how marketing can lead AI adoption across the organization. Main stage sessions cover the foundations for success, including governance, AI councils, and change management. Breakout sessions feature case studies with real examples of AI tools and use cases in action.
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I’m registered but haven’t received any MAICON emails?Unfortunately, some corporate firewalls block or filter our emails to junk/spam because they originate from a reg tech system. We suggest asking your mail server administrator or IT department to specifically allow the IP addresses and domains below to ensure you receive all the important information leading up to the conference.
- 23.23.239.161
- 54.243.244.199
- 54.243.251.64
- 166.78.71.49
- @mail.aventri.com
- @aventri.com
If you continue to have issues, please contact registration[at]smarterx.ai for help.
Hotel and Travel
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Where are hotel blocks reserved?
Visit our Travel page for full details.
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Are there hotels attached to the Convention Center?
Yes. The Hilton Cleveland Downtown is attached.
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Do any hotels offer free parking?
No, but there are parking garages and surface lots nearby.
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I’m driving to the event. Where can I park?
The Huntington Park Garage is connected to the Hilton Cleveland Downtown and the Convention Center. The garage has 1,200 attached parking spots.
There are also more than 5,000 walkable parking spaces surrounding the Convention Center provided by city surface lots and garages.
Use the Convention Center’s 3-D map to find all suitable parking options.
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Is there an Uber/Lyft dropoff/pickup area at the Convention Center?
There is no designated location but Uber/Lyft are active in the Cleveland area. If you are using a rideshare service or taxicab, please direct them to 300 Lakeside Ave. East as your final destination so you enter through the correct doors.
Registration
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I am having technical difficulty registering. What should I do?
Please contact us (registration[at]smarterx.ai).
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Do I need to pre-register for sessions?
You do not need to pre-register for main conference sessions. If you are attending a workshop as part of your all-access pass, you need to select your workshop at the time of registration.
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What payment methods do you accept for registration?
Credit card, check, and wire transfers are accepted.
Paying by check? Mail checks to Marketing Artificial Intelligence Institute at 812 Huron Road, Suite 780, Cleveland Ohio, 44115. Checks should be made out to the "Marketing Artificial Intelligence Institute."
Paying by wire? To pay via wire transfer, please contact us (registration[at]smarterx.ai) for instructions.
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I need a copy of my receipt, who should I contact?
Please contact us (registration[at]smarterx.ai).
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Do you have a template letter to justify the conference to my boss?
Yes. We've made the case for you! Visit our website for our practical guide to getting your registration approved.
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Can I receive a visa invitation letter?
Visa invitations may be requested during the registration process. Invitation letters will be sent via email within 10 days of receiving payment in full. Visa letters will not be issued unless payment has been completed.
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What is your cancellation policy?
See below for our MAICON 2027 cancellation and substitution policy:
Through July 22, 2027, 50% refund for registration cancellation or 100% transfer to an existing SmarterX program. Program must be selected and be open for registration at the time of cancellation.
Between July 23 and October 4, 2027, no refunds will be provided, but you may send someone in your place or move your fee to another SmarterX program. Program must be selected and open for registration at time of cancellation.
Please Note:
- MAICON ticket rollovers are strictly prohibited.
- Registration funds cannot be transferred to programs not currently available for purchase.
- If funds from a cancellation are not reallocated entirely by October 4, 2027, the remaining balance will be forfeited.
- Substitutions are accepted at no additional charge. Please fill out our substitution form.
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Can I send a substitute in my place if I can no longer attend?
Yes. To request a substitution, fill out this Google Form.
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Do I need an ID to collect my name badge?
Yes.
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Can I have a colleague pick up my name badge for me?
No. For the safety of our attendees, each registrant must stop by the registration counter to collect their own conference credentials.
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Do you offer a nonprofit/education discount?
Yes. We have a limited number of discounted passes for qualified employees of nonprofits and educational institutions. Nonprofits will need to provide proof of 501(c)(3) status. Educational institutions will need to email us from their .edu address. Only one discounted pass is available per organization or institution. Please contact us at registration[at]smarterx.ai for details.
Please note: The Main Conference pass, the Tuesday Workshop add-on and the On-Demand Recordings add-on are eligible for the nonprofit/education discount. No discount is offered for the AI for CMOs Experience.
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Are there group discounts?
Yes. Groups of four or more receive 10% off current pricing. Please register all participants at one time so the discount can be applied automatically. For groups of 10+, please reach out to Cathy McPhillips for a custom package.
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Do you offer press passes?
Yes. We do have a limited number of press passes available for qualified individuals. Please email Cathy McPhillips for more details.
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I lost my badge. Can I get a replacement?
If you need a replacement badge, please visit the registration desk. Replacement badges are available for an additional fee, and a valid photo ID matching the name on your registration is required.
Speakers and Sponsors
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I am a speaker and have questions about my participation. Who can help?
Please contact Ashlee Moehring.
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I'd like to speak at the conference. Who can help?
Our Call for Speakers closes at the end of February each year. However, we will still review submissions to fill late-stage agenda openings or gaps as needed, and we use this same form for our other events.
Please fill out our open call for speakers HERE.
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I have questions regarding our sponsorship. Who do I contact?
Please contact Tamra Moroski.
Programming
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Can I view the presentation recordings post-event?
Yes, with the On-Demand Recordings add-on. Attendees who add it to either pass get 12 months of access to select session recordings in AI Academy after the event.
Attendees without the add-on won’t have access to on-demand content, but you can add On-Demand Recordings to your registration at any time.
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Can I download the presentations after the show?
Yes. Instructions on how to download session presentations will be emailed post-conference to all attendees.
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Is live captioning available for on-demand content?
Yes, on-demand content has captions.
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May I take photos or record conference sessions?
Presentations are for the benefit of in-person conference attendees and video-on-demand pass holders. Conference sessions may not be audio or video recorded. Sharing photos from the conference is encouraged, but please do not disturb the production of a conference session.
Other
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Will I appear in conference photos or videos?
By registering to attend the conference, you acknowledge and accept that you may appear in photos or videos published by show organizers, sponsors, speakers, or other attendees.
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Is there an attendee list?
We do not share or sell MAICON attendee lists. However, registered attendees can connect and network with fellow attendees through the official event app.
If you receive an email from a third party offering to sell you a MAICON attendee list, it is a scam and is not affiliated with MAICON or SmarterX. Please forward the email to cathy.mcphillips@smarterx.ai so our team can address it.
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How do I get added to the Marketing Artificial Intelligence Institute newsletter/email list?
Register for MAICON 2027
Leave with a plan for putting AI to work in your marketing and your business.