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MAICON 2021: AI in Action Series

How to Design an Ethical AI-Powered Marketing Strategy

AI in Action - featuring Pandata


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Cal Al-Dhubaib, CEO of Pandata, will explain how to go about designing and building out your own AI-powered solutions with an emphasis on ethics. Ethical AI is no longer an academic conversation – it’s about protecting humans.

You’ll see AI in Action when Pandata shares case studies featuring a health technology enterprise and a Fortune 500 manufacturer that led to revenue and customer growth while safeguarding against bias and unintended consequences. Learn how to:

  • Identify opportunities when designing in-house solutions makes more sense
  • Recognize potential bias and unintended consequences from AI and how to safeguard against them
  • Ask vendors and partners the right questions when designing or implementing a new AI solution 

Watch this video with Cal where he discusses AI, strategy, and ethics: 


AI in Action - Pandata

Learn more about Pandata:


Thank you for viewing! Return to our main AI in Action page to view the other five AI in Action sessions: 

View all AI in Action videos