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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Alex Davis

Alex is the marketing manager at Vennli, an AI-powered content intelligence platform.

Blog Feature

How to Use Google Search for Better Audience Targeting

By: Alex Davis
December 6th, 2019

Not all messaging resonates with all people. That sounds like a given, right? Sadly, many marketers don’t abide by this general rule of thumb. And that’s why audience targeting is a key component of any strategic marketing campaign. Without identifying a specific audience, your carefully planned, innovative digital tactics are nothing more than the age-old “spray and pray” approach of marketers past.

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Blog Feature

3 Ways Agencies Can Win More Business with AI

By: Alex Davis
November 25th, 2019

As a marketing agency leader, you can’t expect to win a pitch if you don’t know your audience, right? What if I told you that’s how most marketing agencies currently operate?

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.