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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Dan Mallin

Dan Mallin is the co-founder of Equals 3, where he and his team created Lucy, the AI-powered knowledge management platform.

Blog Feature

A Top Use Case for AI in Business That You Need to Know About

By: Dan Mallin
March 28th, 2019

Imagine the following situation: You just started a new job in the marketing department of a Fortune 1000 company and it's time for you to get down to business and start cranking out results. Your first priority is to build a strategy deck that will guide the next 12 months. Gathering historical data and insights is key to this project. Some of this critical knowledge can be found in the organization’s databases, although most is spread across PowerPoint presentations, PDFs and Word documents stored in Box, Dropbox, SharePoint and OneDrive. Finding any answers from this repository of unstructured data is like searching for a needle in a haystack.

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