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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Lauren McCombs

Lauren McCombs has been at Return Path for 3.5 years and currently manages the Data Science team.

Blog Feature

How Artificial Intelligence Impacts Every Marketer’s Email Campaigns

By: Lauren McCombs
February 12th, 2019

Your email campaigns are a direct channel to the consumer without gatekeepers or intermediaries—or so you might think. So many brands rely on email campaigns to do business directly with consumers who sign up to hear from them. However, mailbox providers have a huge influence on how effective your email marketing is. Your list may be composed of your customers and leads. But those customers and leads are also a mailbox provider’s users.

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Blog Feature

How Artificial Intelligence Impacts Your Email Marketing—and What to Do About It

By: Lauren McCombs
December 4th, 2018

In 1971, the world’s first email was sent. We’re guessing that the first spam message was sent shortly after. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox providers and spammers alike rely on artificial intelligence to do battle.

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