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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Lauren McCombs

Lauren McCombs has been at Return Path for 3.5 years and currently manages the Data Science team.

Blog Feature

How Artificial Intelligence Impacts Your Email Marketing—and What to Do About It

By: Lauren McCombs
December 4th, 2018

In 1971, the world’s first email was sent. We’re guessing that the first spam message was sent shortly after. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox providers and spammers alike rely on artificial intelligence to do battle.

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