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Editor's Note: This post is republished with permission from an article in Search Engine Journal. Artificial intelligence is a topic that evokes many opinions and predictions. I have heard people express concern that AI will take jobs away from humans and an overall fear of the technology. However, I have also heard countless others, including Paul Roetzer, explain how AI will enhance human knowledge and capabilities. After attending Marketing Artificial Intelligence Conference (MAICON) this year, I side with the latter.