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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Stu Elmes

Stu is a Content Strategist at Phrasee, an AI Marketing Platform that writes better subject lines, Facebook ads and push messages than humans.

Blog Feature

AI and Language Testing: Everything You Need to Know About Testing Language to Increase Marketing Performance

By: Stu Elmes
June 5th, 2019

Cutting through the noisy world of content marketing and standing out in today’s crowded inbox is crucial to capturing audience engagement, but is also a common and universal challenge for brands. The challenge is perhaps even greater for retailers operating in a cluttered environment where the noise is louder than ever. Effective marketing copy, optimized for the tastes and preferences of a brand’s unique audience, is the most effective tool to help cut through the noise.

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