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John D. Luteran

John D. Luteran is a freelance writer, attorney and Director of Immersive Media and Entertainment at CLEVR Community. He still remembers how excited his Grandma was when he showed her the streets of Paris for the first time through the Google Earth VR app on his Google Daydream View headset.

Blog Feature

VR and Marketing: What You Need to Know

By: John D. Luteran
May 23rd, 2019

As an online furniture retailer, Wayfair has no brick and mortar showrooms to give customers a physical sense of the items they’re buying. How does the color of that fabric look against the wall? How does it look in a corner? How much space will it actually take up?

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