How can any business stand out from the crowd and ensure content truly reflects - and continues to pique - the interests and expectations of the audience? 1. Defining The Audience Buyer Personas have become an increasingly standard component of every content management strategy.
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Large enterprises have the budgets to invest heavily in the tools and personnel for customized artificial intelligence platforms, sophisticated automation, and dedicated content intelligence teams, but it’s the small business sector that can most benefit from the cornucopia of advantages Content intelligence (CI) can provide. It’s a paradox that frustrates small or medium sized enterprise marketing teams to no end.
From big boxes to web giants, the retail sector of the economy is embracing content intelligence as a key part of their marketing operations. Retail operators, facing stiff competition and ever-changing consumer tastes, are embracing big data, machine learning, and artificial intelligence as tools that can give them the competitive edge they need to thrive in a rapidly evolving world.
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