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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Tom Salvat

Tom is Founder and CEO at CONCURED where he helps content marketers use AI to create content strategies that prove ROI. He was named Global AI CEO of the year in 2018.

Blog Feature

How AI Improves Content Strategy and Increase Sales

By: Tom Salvat
February 6th, 2019

Picture the following:

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Blog Feature

How To Generate Content Ideas That Will Resonate

By: Tom Salvat
January 10th, 2019

How can any business stand out from the crowd and ensure content truly reflects - and continues to pique - the interests and expectations of the audience? 1. Defining The Audience Buyer Personas have become an increasingly standard component of every content management strategy.

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Blog Feature

How SMEs Can Use Marketing AI to Beat the Big Guys

By: Tom Salvat
December 18th, 2018

Large enterprises have the budgets to invest heavily in the tools and personnel for customized artificial intelligence platforms, sophisticated automation, and dedicated content intelligence teams, but it’s the small business sector that can most benefit from the cornucopia of advantages Content intelligence (CI) can provide. It’s a paradox that frustrates small or medium sized enterprise marketing teams to no end.

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Blog Feature

How Retail Is Using AI-Powered Content to Perform at Scale

By: Tom Salvat
December 7th, 2018

From big boxes to web giants, the retail sector of the economy is embracing content intelligence as a key part of their marketing operations. Retail operators, facing stiff competition and ever-changing consumer tastes, are embracing big data, machine learning, and artificial intelligence as tools that can give them the competitive edge they need to thrive in a rapidly evolving world.

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