Drift Automation: https://www.drift.com/automation/?utm_medium=cpc&utm_source=marketing-ai-conference&utm_campaign=chat-2020-MAICON-Sponsorship&utm_content=banner-ad-728-90

artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Duane Forrester

Duane Forrester is VP of Industry Insights at Yext, a company pioneering a new category called Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

Blog Feature

How to Get Your Data Ready for the Intelligent Future

By: Duane Forrester
March 2nd, 2018

It’s no secret that we are at a turning point brought on by technology and machine learning. Every day we see news reports referencing artificial intelligence (AI) and the predicted changes it will bring. In our everyday lives, AI is already well established through devices such as smart speakers, our phones, and as a layer that decides what we see in our search results. With frequent announcements that AI is being integrated in new and novel ways, how do you step forward and claim your space?

Read More

Share

Blog Feature

Context, Relevance and Recommendation: AI Will Supercharge How Consumers Find Your Business

By: Duane Forrester
February 6th, 2018

A machine will decide whether your business is seen by others. This is the reality we live with today, and its application is expanding. Never before in history have we produced so much data. As a period in time, right now is a watershed moment simply due to the volume of data we produce and consume. All that data is tracked, watched, analyzed and any patterns that can be found are extracted. This is the very core of machine learning—sorting through data to reliably identify patterns and predict which pattern will occur next. And machine learning is what we really mean when we talk about AI. It’s the unsung hero in the background, collecting the data, parsing the data, analyzing the data, and coming up with answers.

Read More

Share

Subscribe for Actionable AI Content

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

What the Future of Visual Search Means for Your Business

By: Duane Forrester
January 4th, 2018

Intelligent search is changing everything. Today, the biggest change by far is being driven by voice search and the increasing popularity of those devices—Alexa, Siri, Cortana, Google Assistant, etc.—that harness it. As these platforms continue to evolve based on customers’ needs, it’s important for brands to adapt to the spaces on which they hope to engage consumers. What’s next, you might ask? Well, a picture is worth a thousand words.

Read More

Share

Blog Feature

What Small Businesses Need to Know (and Do) About Voice Search

By: Duane Forrester
December 22nd, 2017

Nowadays, you probably find yourself asking Alexa, Cortana, Google, and Siri questions that plague your everyday life. These intelligent personal assistants can help tell you the weather, read you your calendar, play your favorite song, turn on the lights, make a call—or complete another of the hundreds of commands they can now execute. Intelligent services that leverage voice are opening up a whole new world for consumers and the way they interact with businesses. In fact, 50% of all searches will be completed via either speech or image search by 2020, and the use of voice-enabled speakers was projected to grow by 130% in 2017. Voice search isn’t a fad—it’s here to stay.

Read More

Share

Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.