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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Duane Forrester

Duane Forrester is VP of Industry Insights at Yext, a company pioneering a new category called Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

Blog Feature

Context, Relevance and Recommendation: AI Will Supercharge How Consumers Find Your Business

By: Duane Forrester
February 6th, 2018

A machine will decide whether your business is seen by others. This is the reality we live with today, and its application is expanding. Never before in history have we produced so much data. As a period in time, right now is a watershed moment simply due to the volume of data we produce and consume. All that data is tracked, watched, analyzed and any patterns that can be found are extracted. This is the very core of machine learning—sorting through data to reliably identify patterns and predict which pattern will occur next. And machine learning is what we really mean when we talk about AI. It’s the unsung hero in the background, collecting the data, parsing the data, analyzing the data, and coming up with answers.

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Intelligent Assistants Are Key to Making the Most of Your Data

By: Duane Forrester
January 30th, 2018

Being ranked first in search today not only means more traffic, it also means being spoken out loud. Let’s look at how you can make that happen.

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Blog Feature

What the Future of Visual Search Means for Your Business

By: Duane Forrester
January 4th, 2018

Intelligent search is changing everything. Today, the biggest change by far is being driven by voice search and the increasing popularity of those devices—Alexa, Siri, Cortana, Google Assistant, etc.—that harness it. As these platforms continue to evolve based on customers’ needs, it’s important for brands to adapt to the spaces on which they hope to engage consumers. What’s next, you might ask? Well, a picture is worth a thousand words.

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What Small Businesses Need to Know (and Do) About Voice Search

By: Duane Forrester
December 22nd, 2017

Nowadays, you probably find yourself asking Alexa, Cortana, Google, and Siri questions that plague your everyday life. These intelligent personal assistants can help tell you the weather, read you your calendar, play your favorite song, turn on the lights, make a call—or complete another of the hundreds of commands they can now execute. Intelligent services that leverage voice are opening up a whole new world for consumers and the way they interact with businesses. In fact, 50% of all searches will be completed via either speech or image search by 2020, and the use of voice-enabled speakers was projected to grow by 130% in 2017. Voice search isn’t a fad—it’s here to stay.

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