Aurelia Solomon is Senior Director of Product Marketing at Drift, where she informs Drift’s product roadmap and brings new products to market via customer segmentation, value-based messaging, sales enablement, and cross-functional marketing activation. Prior to Drift, she served as Senior Product Marketing Manager at Toast Inc. and Sr. Manager of Strategy & Product Partnerships at Patient Pop Inc.
Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of PR 20/20, HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).