AI Academy for Marketers

Understand, Pilot and Scale AI

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet 70% of respondents to our 2021 State of Marketing AI Report identified a lack of education and training as a barrier to AI adoption in their marketing.

The marketers who take action have the opportunity to create a significant and sustained competitive advantage for their businesses. AI enables marketers to:

• Drive costs down and revenue up.
• Create unprecedented consumer personalization and convenience.
• Predict consumer needs and behaviors.
• Get more actionable insights from marketing data.
• Reduce time spent on repetitive, data-driven tasks.
• Get more out of existing marketing technology stacks.
• Get greater ROI on campaigns.
• Create more intelligent marketing.
• Make brands more human.
  
  

AI + You

AI Academy for Marketers is an online education platform that brings the power of artificial intelligence to you. 

AI Academy for Marketers is designed for marketing professionals and students at all levels, and largely caters to non-technical audiences, meaning registrants do not need backgrounds in analytics, data science or programming to understand and apply what they learn.

The Academy hosts dozens of courses taught by leading AI and marketing experts, all available on-demand. View a list of instructors and courses.

All Members also get access to an exclusive online community to foster collaboration and knowledge sharing with their peers. The community is a great place to share use cases, case studies, technology reviews and ideas.

Member Benefits

Basic Members to Academy get access to:

• 25+ Courses organized by marketing categories.
• Ongoing access to new Courses and Certificates as they go live each quarter.
• Quick Take videos featuring simple answers to common AI questions and challenges.
• Private Community access to the AI Academy for Marketers Slack Group.
• Ask Me Anything Zoom sessions with Academy instructors.
• AI Tech Showcase library featuring product demos with leading marketing AI tech companies. 
• Marketing AI Show Podcast library with audio, video and transcripts for each episode.
• Webinar library, featuring recordings of all past monthly webinars
• Vendor discounts from select partners.
• Dozens of additional resources, including: slide decks, templates, worksheets and quizzes.

In addition to everything noted in the Basic package, All-Access Members also receive:

• 5 Certificates for completion of select deep-dive Courses. Certification Courses are intensive and interactive deep dives into core marketing AI topics. Certification Courses include video lessons, quizzes, downloadable resources and certificates for 100% Course completion. Most Certification Courses run 3 - 5 hours. Learn more.
• Marketing AI Conference (MAICON) 2021 sessions on-demand. MAICON will be held Sept. 13 - 14, 2021. Following the live event, All-Access Academy members will be able to view all keynotes and breakout sessions on-demand.