AI for B2B Marketers Blueprint
Webinar | On-Demand
B2B marketers have a lot on their shoulders these days. They’re tasked with nurturing customers often over a long and complex buyer journey.
There are more stakeholders, more touchpoints, more data to juggle — not to mention an ever-growing number of channels and devices. And they’re expected to do it all while giving buyers a 1:1 consumer experience…and driving bottom-line growth for their organizations.
AI can help. However, most organizations, business leaders, and B2B marketers are entirely unprepared for the power and potential of AI and need guidance on how AI can increase productivity, decrease costs, and elevate performance.
Our AI for B2B Marketers Blueprint offers real-life examples of companies succeeding with AI, adopting AI in their marketing strategies, and driving real business results. You’ll learn:
- What AI is and can do
- What AI use cases are available to B2B marketers today, and how to identify relevant use cases for your organization
- Which specific AI tools would most benefit your company
Our webinar breaks down the key findings of this report and leaves you with new insights to help you grow and advance on your AI journey. On the recording landing page, you'll also receive the ungated copy of the AI for B2B Marketers Blueprint.
Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.
Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. Cathy oversees product and community growth, marketing, and sales for Marketing AI Institute, including our online community and customer experience at MAICON and AI Academy for Marketers.
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